Higher conversion rates and personalized shopping experiences

Digitalization has changed the retail industry from the bottom up. Today’s customers are more demanding than ever. They value a personalized, cross-channel user experience and expect simple registration and authentication processes while taking into account all preferences across all channels.

Offer your customers a safe and seamless shopping experience

Delivering a personalized, interactive Omnichannel experience that is seamless and secure is the key to customer satisfaction. cidaas helps you build trusted relationships and provide your shoppers with personalized shopping experiences across all channels. You benefit from insightful reporting on data such as location, device usage, etc. to drive your business. With cidaas you get an all-round view on the user data of your customers.

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cidaas: The key to a personalised shopping experience

It is important to accompany your customers at every step of their customer journey. An intelligent CIAM solution like cidaas can help you. How? We’ll show you in just one minute.

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A glance at the benefits you reap with cidaas

Highest security for your customer data

Personal data is precious. Due to increasing networking, the protection of privacy is becoming increasingly important. Give your customers what they want - a secure and seamless shopping experience while allowing them control over their personal data.

  • Intelligent multi-factor authentication methods, including the use of biometric features
  • Integrated fraud detection protects against unauthorised account access
  • Single Sign-On (SSO) ensures secure authentication in all applications
  • • DSGVO-compliant data management: Give your customers full control over their personal data

Personalized Customer Journey at all Touchpoints

In order to optimize customer acquisition, you must know your prospective customers and offer them what they want.

  • One identity across all channels provides a 360-degree view of customer profiles
  • Progressive profiling replaces the lengthy registration forms and simplifies the process of acquiring of new customers

Real Omnichannel experiences for a consistent brand experience

With cidaas you create a unique shopping experience for your customers - across all channels.

  • Simple registration processes, e.g. through social login or passwordless authentication methods lead to higher conversion rates.
  • Personalized shopping experiences by viewing customer preferences and profile data - across channels
  • Single sign-on across all channels

Real-world identification connects the virtual world with the real world

Do you have a physical store in addition to your online shop? Then link your digital identities with the real people and also offer a consistent brand experience offline.

  • Linking real with digital identities using beacons or NFC technology
  • Present personalized offers directly at the POS via push messages
  • Detailed reports on customer traffic, most visited areas in the store, etc.

Factsheet: cidaas for Retailers

How you can make your customers happy using intelligent customer identity and access management and at the same time gain more revenue from the data available in hand – find out in our factsheet.

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