Higher conversion rates and personalized shopping experiences
Digitalization has changed the retail industry from the bottom up. Today’s customers are more demanding than ever. They value a personalized, cross-channel user experience and expect simple registration and authentication processes while taking into account all preferences across all channels.
Offer your customers a safe and seamless shopping experience
Delivering a personalized, interactive Omnichannel experience that is seamless and secure is the key to customer satisfaction. cidaas helps you build trusted relationships and provide your shoppers with personalized shopping experiences across all channels. You benefit from insightful reporting on data such as location, device usage, etc. to drive your business. With cidaas you get an all-round view on the user data of your customers.
cidaas: The key to a personalised shopping experience
It is important to accompany your customers at every step of their customer journey. An intelligent CIAM solution like cidaas can help you. How? We’ll show you in just one minute.
A glance at the benefits you reap with cidaas
Highest security for your customer data
- Intelligent multi-factor authentication methods, including the use of biometric features
- Integrated fraud detection protects against unauthorised account access
- Single Sign-On (SSO) ensures secure authentication in all applications
- • DSGVO-compliant data management: Give your customers full control over their personal data
Personalized Customer Journey at all Touchpoints
- One identity across all channels provides a 360-degree view of customer profiles
- Progressive profiling replaces the lengthy registration forms and simplifies the process of acquiring of new customers
Real Omnichannel experiences for a consistent brand experience
- Simple registration processes, e.g. through social login or passwordless authentication methods lead to higher conversion rates.
- Personalized shopping experiences by viewing customer preferences and profile data - across channels
- Single sign-on across all channels
Real-world identification connects the virtual world with the real world
- Linking real with digital identities using beacons or NFC technology
- Present personalized offers directly at the POS via push messages
- Detailed reports on customer traffic, most visited areas in the store, etc.
Factsheet: cidaas for Retailers
How you can make your customers happy using intelligent customer identity and access management and at the same time gain more revenue from the data available in hand – find out in our factsheet.