Digitization Retail: The personalized customer journey

Digitalisation has changed the retail trade from scratch. Today's customers are more demanding than ever before. They emphasize a personalized, cross-channel user experience and expect simple registration and authentication processes while accommodating all preferences across all channels. With cidaas, you can recognize your customers, both digital or in the real world, and embellish their journey with offers, services, and excellent experiences - the key is digital customer identity.

Enhance your customer experience with cidaas.

The digital customer card.

Digital loyalty programmes are intended to retain customers. With cidaas you can easily create a digital loyalty card, learn more about your customer and offer them excellent, personalised added value.

Highest security for your customer data

Personal data is precious. Due to increasing networking, new services and systems, security against cybercrime is becoming more important. Create trust with cidaas and implement the highest level of security so that your customers' personal data is in good hands.

Personalized customer journey to all touch points

Offer your prospective customers what they want and optimize your customer acquisition easily.

Real Omnichannel experiences for a consistent brand experience

With cidaas you create a unique shopping experience for your customers - across all channels.

Family & Friends / B2B - Learn more about your groups

Family & Friends - offers are exciting benefit programs, especially for employees. Through cidaas you can map all groups, learn more about your customers and create new added value e.g. to share shopping lists, wish lists and much more.

Real-world identification connects the virtual with the real world

Do you have a stationary retail shop in addition to your online shop? Then link your digital identities with the real person and offer a consistent brand experience offline as well.

cidaas: The key to a personalised shopping experience

It is important to accompany your customer at every step of his customer journey. A modern Cloud Identity solution like cidaas can help you do this. How? We will show you in just one minute.

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Offer your customers a secure and seamless customer journey

Delivering a personalized, interactive Omnichannel experience that is seamless and secure is key to customer satisfaction. cidaas enables you to build trusting relationships and provide your shoppers with personalized shopping experiences across all channels. You yourself benefit from meaningful reporting on data such as locations, device usage, etc., which you can use to drive your business forward. With cidaas, you get an all-around view of your shoppers’ user data.

Fact-sheet

cidaas for retailers

cidaas is the most advanced cloud identity and access management solution. With cidaas, customers create a user's identity across all channels. With functions such as single sign-on, password less authentication, consent management and real - world identification, you can inspire your employees, partners and customers, surprise them with personalised experiences and achieve more convenience and security on your digital channels.

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Success story

Modern e-commerce platform enhanced with the Cloud Identity Management System by cidaas

The new shopping experience for CONRAD's customers should be simple, secure and comprehensive. With the relaunch of the online shop they laid the foundation stone. cidaas complements the shop with functions such as single sign-on and social login, in which comfort, security and the uniform identity of the users play a significant role for a unified customer experience.