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SUCCESS STORY

The electronics’ retailer enhances the digital shopping experience by centralizing identity management

The family business Conrad Electronic has been one of the leading Omnichannel dealers for technical and electronic articles since 1923. More than 3 million articles are sold online or via stationary branches. In order to equip the digital channels for the future and further improve the shopping experience of its customers, Conrad has combined its technology universe on a central platform. The relaunch of the shops has resulted in a modern eCommerce platform based on single-page applications, with cidaas used as the central identity management system in the background.

Fact-sheet
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FACTSHEET „CIAM IN THE RETAIL INDUSTRY”

How can CIAM benefit the retail industry? The value-add provided by cidaas has been illustrated in this factsheet.

Requirements

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Uniform management of customer identities for the entire Conrad eCommerce platform

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Security for customer data along with a seamless shopping experience

Benefits

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Central login protects customer data from unauthorized accesses

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Single sign-on across the entire Conrad Platform (> 60 Single Page Applications)

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Seamless integration of cidaas into existing systems via APIs and Webhooks

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Social Login via Facebook, Google or LinkedIn

Quote

We chose cidaas because the flexible CIAM system helped us easily migrate to an advanced, digitized world. For example, by means of an individual connector, we can integrate existing user accounts into the Customer Identity Management system. Through cidaas, our private and business customers can always and everywhere stay in touch with us – no matter which channel, which device or app and integrate all new services. With cidaas, we have found the right solution for us

Tobias Baumgart

Director, eCommerce Platform, Conrad Electronic SE

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