DIGITAL IDENTITIES FOR CONVENIENT AND EASY SHOPPING AT KAUFLAND!
Especially in the retail sector, the close networking of customer touchpoints across all channels is crucial for business success. With the Kaufland Card and the matching Customer Identity & Access Management solution – cidaas – Kaufland creates a uniform identity across all channels and links the digital and stationary worlds.
Accompany the customer through all phases of the shopping process, from pre-store to post-store
Uniform identity across all channels, from digital services such as mobile apps and online marketplaces to stationary retail
Easy integration into the Kaufland IT landscape
Flexibility and comprehensive feature set for fast time-to-market
A holistic customer profile as the basis for an individualized shopping experience, such as personalized push notifications, exclusive special offers at the digitized POS, digital payment, and more
Single Sign On – Log in once and stay logged in
Passwordless authentication – whether OTP via email or SMS simple and passwordless login
Consent Management – all consents centrally managed and versioned
Real World Identification – linking digital and real identities
Webhooks – for easy integration with the Kaufland IT landscape (e.g., CRM)
Progressive Profiling – contextual expansion and enrichment of user information -completing registration from Kaufland account to Kaufland card
Together with Kaufland, cidaas was the focus of the EIC Award 2022. With the help of the Customer Identity & Access Management solution cidaas, Kaufland has created a uniform identity across all channels for its customers and a link between the digital and stationary worlds. For this project, Kaufland & cidaas were awarded the coveted EIC Award 2022 in the category Customer & Citizen Authentication.
On the way to a unified customer identity and access management for Schwarz group, cidaas has proven to be a trustworthy and competent partner. Switching from open-source to cidaas enabled us to connect end-customer touchpoints even faster and more flexibly, creating a consistent customer experience. Further joint steps are pending, for which we count on the expertise of cidaas.