By offering omnichannel experiences, win new Fans and retain existing ones!
So, what is it that makes your club unique?
Do you reach out to your Fans at all times – be it inside or outside the stadium?
How do you ensure you stay in touch with Fans before, during and after the game?
How do you make sure their entertainment never ends?
Remember, only those who can keep Fans excited throughout, can retain them! So the ultimate goal of sports and entertainment brands is to deliver an awesome experience that makes them crave for more. Improving the fan experience should therefore be at the heart of any sports brand strategy!
Fan Experience: The X-Factor that determines your brand strategy!
Fans today have myriad options to engage with their favorite sport. With the advent of the internet and various digital platforms & services, their channels only keep increasing in number, and obviously, get more and more diverse. Their interactions across all these channels result in an almost infinite amount of information, which, when streamlined and utilized the right way, could yield you, as a sports club, business benefits and increase revenue. However, this can be achieved only when the data is leveraged to provide every single Fan a personalized and unique experience.
When it comes to Fan-engagement, rely on the right game tactic supported by a Customer Identity and Access Management solution
cidaas stands for Customer Identity as a Service and is more than just a tool for identity and access management. With cidaas, you come to know each of your fans and can get in touch with them at any time via any device and any social network. Whether before, during or after the game – cidaas is the right game tactic for the right fan support.
Making ticket purchase seamless
Fans are tired of long registration forms and complex registration processes! Thanks to the Social Login functionality of cidaas, your fans can now register using their social networking site accounts into your portals in no time. The Single-Sign-On (SSO) option also offers your Fans uniform access across all devices, portals and services after a single login – be it pre-ordering of merchandise items, the rebooking of seats or even an upgrade of the purchased tickets – SSO offers a simple way to access a whole lot of services.
Access control at the venue
Physical access control to the venue, including specific zones such as related buildings or VIP zones for example, can be achieved with cidaas, that uses advanced multifactor authentication, based on Biometrics. Be it Fans or Operations Personnel or Security staff – Role based access rights can be assigned to every involved person, securely and with less effort and cost.
Progressive profiling for a holistic view of the Fan
With progressive profiling, as and when a customer interacts with the system, the data that the customer has provided in course of time with consent to use, is incrementally aggregated by cidaas to build holistic user profiles. This simplifies the on-boarding process for your fans and you, as a club, always have an overview of the customer and the phase of the customer journey, in which the fan is currently in.
Personalized marketing in Real Time
The details about your fans that you progressively collect through email campaigns, advertising platforms, or ticket purchases can be used for informed marketing initiatives. cidaas provides you with this information in real time and enables automated marketing processes. With Real World Identification, cidaas helps you link digital identities with real identities. How does it work? Beacons, IP cameras or NFC technology are used to identify fans on site, e.g. in the stadium, and merge their real identity with their digital identity. This way, you can provide them personalized offers, such as an offer in the fan shop, directly on site. As an organizer, you not only benefit from higher sales, but can also receive detailed reports on customer traffic, the most visited areas of the stadium and other reports on customer interests and behavior.
Fan information handled in the most secure way
Using customer data to improve their experience in the system should always done responsibly. Cidaas’ in-built consent management is EU-GDPR compliant giving customers full control over their data – giving them the option to accept or revoke their consent to use their data at any given point in time. You can hence win customer trust by giving them the confidence that their data is never compromised.
So what are you waiting for?
Give your customers full control over what they want to experience and make it a scintillating one – thereby creating a huge base of loyal Fans and enhancing business.