Why Consent Management?
Honouring customer data and allowing customers to be in full control of their personal data goes a long way in earning their trust and loyalty. A centralized data privacy and security governance is therefore the need of the hour which mandates a technically dependable and transparent system which reinforces compliance to EU-GDPR.
Focus on EU-GDPR
The aim of the GDPR (EU-General Data Protection Regulation) is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world. It applies to all companies processing the personal data of data subjects residing in the European Union, regardless of the company’s location.
Customer Data Governance with cidaas all-in-one Consent Management
Manage a wide range of consent forms and receipts on your Business Portal that vary based on scope, user experience, legal, privacy and security related considerations with cidaas. Cidaas consent management solution ensures security with signing, encryption, key management, and securely authenticated connections with modern cryptology having compliance to EU-GDPR in mind.
Cidaas follows the Kanatara Consent Receipt specifications and offers many additional features that not only accommodates the GDPR but also allows a flexible approach to the most diverse use cases. This includes, for example, the ability to provide the Consent not only at login, but also based on action and context.
With this solution, customers could now be provided with unambiguous consent forms, that are easily accessible and understandable. Customers can be empowered by giving them control over their data – The consent management system allows customers to edit their consent preferences at any given point in time. Upon consent withdrawal, it becomes easier hence to identify and delete the relevant customer Personally Identifiable Information (PII)
Retaining and organizing details on data subjects, related PII and consent receipts eases periodic monitoring and helps Organizations to be ready for any Audit, thereby preventing any instance of heavy penalties imposed for serious breaches by data controllers/processors.
Additionally, based on provided consent, you could get insights into customer needs and interests and improve engagement initiatives.
Building Customer Trust
With cidaas consent management,
- Customers get to see the Policy/Terms & Conditions documents created without ambiguity right at login or during activities performed in the Business Portal.
- As and when Policy documents are updated, Users are presented with the revised documents and are prompted to reconsent or revoke consent, thus reassuring them that their provided consent is never misused.
- At any given point in time, Users have the option to revisit consent preferences, and edit the same – Options are available to provide consent or revoke consent.
- The provided PII is made readily accessible to the customer in electronic format for review and any reconsideration.
Based on provided consent, maintain personalized interactions with Customers, and embrace new Business Opportunities!