Unified digital identities at Kaufland

Unified digital identities at kaufland

In the retail sector in particular, the close networking of customer touchpoints across all channels is crucial to business success. With the Kaufland Card and appropriate Customer Identity & Access Management solution – cidaas – Kaufland creates a unified identity across all channels and links the digital and stationary worlds.


With cidaas, Kaufland is making the transition from an open-source framework to innovative Cloud Identity & Access Management. The unified identity across all channels and the successful integration of the Kaufland Card loyalty program with the online marketplace Kaufland.de and the stationary branches are the result of a very constructive cooperation.

Sadrick Widmann

Today, the Kaufland Card is available in many countries, and innovative features such as passwordless authentication with OTPs, for example, set Kaufland apart from other providers. Trustworthy consent management for GTCs, opt-ins and more are mapped GDPR-compliant and easily via cidaas. Today, the cidaas platform provides the technical basis for the Kaufland account, the unified identity across all channels and thus also a significant component of the Kaufland Card. The important results of this collaboration include:

  • With the Cloud Identity & Access Management System – cidaas, Kaufland creates a unified identity across all channels
  • cidaas platform is an important part of the Kaufland Card as Cloud Identity & Access Management
  • With its unified identity across all channels, the Kaufland Card links the digital world with the stationary world for an even better customer experience

You can read how digitization succeeds in the retail sector using the example of Kaufland in the “Success Story – Digital Identities for Convenient and Easy Shopping at Kaufland“.

About cidaas

cidaas, the European cloud identity and access management system from Widas ID GmbH, delivers an out-of-the-box solution for federated identities, Single Sign-On and Multi-factor Authentication. With cidaas, companies create unique user identification and maximum security across all channels. Based on the standards OAuth2.0, OpenID and its “Everything is an API” architecture, cidaas can be seamlessly integrated into any software landscape and scales effortlessly up to many millions of users.