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Identity and Access Management: The business driver to boost sales in the Retail industry

Customer Identity Management is the recipe for success when it comes to making Customer Journey safe and exceptional Yael Widmann, Business Development

With the retail industry being one of the worst hit by the digital disruption wave, the most dynamic retail brands are becoming more customer-centric. Today’s digitally empowered customers yearn for more – they expect a unique shopping experience each time. Hence providing exceptional omnichannel experience has become one of the most critical goals that retailers have to achieve. A diverse range of digital & physical shopping options would only mean a diverse and humungous amount of data to manage! And this is exactly why Identity and Access management has evolved over time into a “must-have” critical business enabler that not only provides the omnichannel experience but also makes the organization more successful.

So how is such an omnichannel experience accomplished?

The customer is given the same identity across all channels, enabling the delivery of a personalized shopping experience while ensuring data protection

Easy and convenient registration for better conversions

Asking users to fill extensive forms, requesting for verification at the initial stages of the customer-conversation and the like are things of the past – In today’s digital world, this is enough reason for customers to turn to other competitors who provide them seamless access to their services.

Cidaas enables an easy and convenient registration process

  • Social Login allows the end user to register with their Social network accounts.
  • Progressive or intelligent profiling allows the creation of forms with minimal data entry requirements
  • Single Sign On (SSO) enables end-users to log on to all devices and platforms

In short: With the login and registration features, retailers are sure to make an impressive start with their customers!

Holistic User profiles to identify your customers, understand them better and provide a unique shopping experience

To begin with, understanding your customer, their behavior & interests and insights into their decision-making traits would prove crucial in delivering the experience of their choice – to keep them hooked to your business.

Cidaas CIAM solution plays a pivotal role here – like fixing the pieces of a jigsaw puzzle, cidaas analyses each of the interactions of the customer in course of time, join the dots and assesses if it was the same customer who made all these interactions and, with the help of its “progressive user profiling”, incrementally & step-by-step, builds a holistic profile of the customer. This helps is delivering personalized content and the appealing experience to the user that results in brand loyalty.

Connecting digital and real-world identities: Real time marketing across all channels

cidaas goes one step further and enables the identification of digital customers in the real world – Thanks to the feature “Real World Identification”. A link between the two identities (real world and digital) can be accomplished with the help of installed IP cameras, beacons or NFC-based devices such as smartphones. This extends the Omni-Channel experience to include the stationary point-of-sale and allows retailers to run targeted marketing campaigns.

Consider the scenario in which the customer is in the vicinity of your store – cidaas leverages beacons to identify the customer and correspondingly present customized offers on his registered mobile devices, that entice him into visiting your store. Or, say, the customer is already in your store – cidaas could inform the customer about special offers or discounts.

Want to track customer traffic within your store? Cidaas uses NFC technology and IP cameras to help you figure out the most and least visited areas of your store – accordingly, you may want to consider refining your marketing strategies.

cidaas can be easily integrated into existing systems through open interfaces and offers plenty of scope for customization – from the defining the fields to be displayed on the registration pages to the design of an individual look and feel.

It’s not too late to seriously consider investing in an all-in-one comprehensive and reliable CIAM solution like cidaas – because the goal is not to just to sell a product, but to build a long-lasting relationship of confidence and faith with the customer.

Read our freely downloadable factsheet to know more about how retailers can profit from a CIAM solution.

Interested in knowing how cidaas can add value to your company? Then arrange your personal demo appointment today: Schedule a Demo

Consumer Identity World APAC 2018
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Cidaas at Consumer Identity World APAC 2018, Singapore

Mr. Vishwa Kiran, our CEO, WidasConcepts India Pvt. Ltd. will be a keynote speaker at Consumer Identity World, 2018. Listen to him share thoughtful insights on “Intelligence in refining customer Journey” in the session “A focus on user convenience and IT security using Big Data and Machine Learning” at the event that would be held in Singapore on 21st November.
You also have the opportunity to listen to Yael Widmann (cidaas Business Development), on 22nd November, share interesting thoughts on “The Future of CIAM, AI & Marketing Automation“ in the session titled “IoT Erodes the Identity of the End User- nevertheless meet customers´ expectations“.
Cidaas is a proud Gold sponsor of this Event.

Event Details

Visit us on 21st and 22nd November at the Exhibition Area, The Westin Hotel, 12 Marina View, Asia Square Tower 2, Singapore 018961.

To register, please visit: https://www.kuppingercole.com/book/ciwapac2018. You can enter the code widas10, to avail a discount on the entry tickets.

For further questions, or additional information about our product, please contact us at sales@cidaas.de
You can also call us at +49 (0) 7044 95103-100

We look forward to meeting you there!
Your team cidaas

CIW_APAC_Singapore_2018
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Presenting cidaas to the Asian and Pacific markets in Singapore




Save the date: Consumer Identity World APAC, Singapore, 20-22 November 2018

The Consumer Identity World APAC 2018 in Singapore is a platform, where you can find the solution to the perfect Customer Identity Management Strategy. Visit us and explore more about cidaas by Widas, that is considered as an “innovative Customer Identity & Access Management Solution“ by Kuppingercole Analysts. You also have the opportunity to listen to Yael Widmann (cidaas Business Development), on 22nd November at 10.30 am, share interesting insights on “The Future of CIAM, AI & Marketing Automation“ in the session titled “IoT Erodes the Identity of the End User- nevertheless meet customers´ expectations“.

Vishwa Kiran, CEO, WidasConcepts India Pvt. Ltd. will also be sharing thoughtful insights on “Intelligence in refining customer Journey” in the session “A focus on user convenience and IT security using Big Data and Machine Learning” at the event on 21st November.

As Gold Sponsor of the Event, we offer discounted Entry tickets. Grab your tickets today and experience our innovative cidaas-CIAM-Solution!

Our CIAM Solution

Cidaas stands for “Customer Identity as a Service” and delivers an out-of-the-box solution for standardized Access control and Identity management. Based on OAuth 2.0 and Open ID Connect Standards, the cidaas software offers Scalability, Security, Transparency and Flexibility in the management customer identities.

Our software is OpenID Connect certified, has received the “Software Hosted In Germany” seal of Quality. It holds the title “Best Of 2018” awarded by the Initiative Mittelstand (SME), which distinguishes exceptional innovative IT solutions.

Most modern multi-factor authentication with in house-developed biometric authentication methods as well as integrated standards (including FIDO, Mobile Biometrics such as TouchID, Android Fingerprint) and the most advanced Big Data technology make cidaas one of the leading CIAM solutions in the market.

Event Details

Visit us on 21st and 22nd November at the Exhibition Area, The Westin Hotel, 12 Marina View, Asia Square Tower 2, Singapore 018961.

To register, please visit: https://www.kuppingercole.com/book/ciwapac2018. You can enter the code widas10, to avail a discount on the entry tickets.

For further questions, or additional information about our product, please contact us at sales@cidaas.de
You can also call us at +49 (0) 7044 95103-100

We look forward to meeting you there!
Your team cidaas

Consumer identity world EUROPE 2018
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Cidaas at the Consumer Identity World Europe 2018, Amsterdam




We are pleased to present our Customer Identity & Access Management solution, cidaas, at the Consumer Identity World Europe 2018, Amsterdam. The event, organized by KuppingerCole Analysts, will give you valuable insights on the topic, “The Perfect CIAM Strategy for Your Business“.

As a Gold Partner of the event, we have our own stand, and so, have the opportunity to give you a live demonstration of cidaas!

Cidaas stands for “Customer Identity as a Service” and delivers an out-of-the-box solution for standardized Access control and Identity management. Based on OAuth 2.0 and Open ID Connect Standards, the cidaas software offers Scalability, Security, Transparency and Flexibility in terms of managing customer identities. The cloud-based solution is an in-house product of WidasConcepts GmbH.

Our software is OpenID Connect certified, has received the “Software Hosted In Germany” seal of Quality. It holds the title “Best Of 2018” awarded by the Initiative Mittelstand (SME), which distinguishes exceptional innovative IT solutions.

Most modern multi-factor authentication with in house-developed biometric authentication methods as well as integrated standards (including FIDO, Mobile Biometrics such as TouchID, Android Fingerprint) and the most advanced Big Data technology make cidaas one of the leading CIAM solutions in the market.

Visit us on the 30th and 31st of October, at the Exhibition Area Hotel Marriott, Stadhouderskade 12, 1054 Amsterdam

Sadrick Widmann, CPO, cidaas, will also be sharing interesting insights on the topic “Biometric Login – An Approach to Intuitive Authentication” on October 31st at 1:30 pm as Speaker, in the session “User-Friendly Login Procedures”.

We look forward to meeting you there!
Your team cidaas

To register, please visit: https://www.kuppingercole.com/book/ciweu2018. You can enter the code widas10, to avail a discount on the entry tickets.

For further questions, or additional information about our product, please contact us at sales@cidaas.de
You can also call us at +49 (0) 7044 95103-100

News

Industry 4.0: Protecting endpoints effectively with Customer Identity and Access Management

22.08.18 | Author / Editor: Yael Widmann / Melanie Krauss
Published in MM Maschinenmarkt

Each interface adds new risks to a network. However, one way to securely take advantage of the benefits of Industry 4.0, is through customer identity and access management systems that guarantee a clear authentication and authorization.

The fourth industrial revolution, Industry 4.0, includes both self-regulating systems, communicating machines and the automation of production, as well as the digitalization of customer contacts and services. In all areas, whether man to machine or machine to machine, data is increasingly being exchanged automatically. This intelligent networking of product development, production, logistics and customers offers companies – also in the SME sector – the chance of higher productivity.

At the same time, the multitude of emerging endpoints creates new risks that companies have to deal with. Each endpoint gives rise to new vulnerabilities. Last but not least, it is these risks that make many medium-sized companies cautious about Industry 4.0, especially in Germany. In order to benefit from the advantages of Industry 4.0, new control mechanisms and reliable protection of accesses are needed. Professional user management integrated in the processes is extremely important for data security, as well as for process automation and user-friendly administration.

“Everything is an API” in a networked world. Because as how networking puts it, machines and products send and receive data to communicate with each other. Via interfaces, also API, connections to other systems is established. Each interface represents a potential security risk – and hence more important is to secure the interfaces.

Customer Identity and Access Management (CIAM) software therefore manages, protects and monitors portals and Web APIs through security standards such as OAuth2 or OpenID Connect. In the process, defined authentication flows are implemented. In order to be able to authenticate devices, they must be known to each other because devices must be trustworthy, before and while they interact with each other. In a clever device management system, all machines can be centrally registered, and their permissions could be managed.

Authentication and authorization

In addition to the devices, people who operate, maintain and sort out the machines play an important role, as do the decision-makers who determine the further course of production. Their unique identification and authorization is therefore a critical protective shield. Biometric authentication over face or voice is modern and efficient. In combination with intelligent fraud and anomaly detection, the opportunities of the networked system can be used without second thoughts.

The detection is based on various information available, such as access histories, logon attempts, or device information. Once a suspicious activity is detected, the fraudster can be recognized by an additional factor of authentication and, any further fraudulent transaction could be averted. Each channel is already largely secured – through strong authentication.

The second side of the coin represents the authorization. Channels and their resources require individual protection. This will require dedicated permission management of each channel, as well as an individualized authorization profile. Hence the keyword is: A defined and automated role and group management. By means of efficient allocation and control over roles and permissions, companies can, for example, have different groups of people – including customers or suppliers access their system, because in a (partially) automated and self-controlling value-added chain, a successful supply chain management and a smoothly functioning collaboration are very important.

Digitalisation focuses on the identity of the persons involved. Computers, wearables or machines provide the content context-specific to the person using the device or standing in front of it.

A customer identity and access management system enables companies to take advantage of the multiple opportunities offered by digitization, streamline processes and drive innovation in a secure and reliable ecosystem. Cloud-based, scalable software that is hosted in Germany can also be used to introduce appropriate software step by step and at a manageable cost.

* Yael Widmann is responsible for the business development of Cidaas at Widasconcepts in 71299 Wimsheim.

News

Cidaas to mark its presence at the IT-SA 2018 at Nuremberg

Cidaas to mark its presence at the IT-SA 2018 at Nuremberg

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At the itsa 2018, Nuremberg, going to be held from 09-11 October, we would be presenting “cidaas”, our Identity and Access Management Solution.

Cidaas stands for “Customer Identity as a Service” and delivers an out-of-the-box solution for standardized Access control and Identity management. Based on OAuth 2.0 and Open ID Connect Standards, the cidaas software offers Scalability, Security, Transparency and Flexibility in terms of managing customer data. The cloud-based solution is an in-house product of Widas ID GmbH.

Our software is OpenID Connect certified, has received the “Software Hosted In Germany” seal of Quality. It holds the title “Best Of 2018” awarded by the Initiative Mittelstand (SME), which distinguishes exceptional innovative IT solutions.

State-of-the-art multi-factor authentication with in house-developed biometric authentication methods and the most advanced Big Data technology make cidaas one of the leading CIAM solutions in the market. The cloud service offers secure and easy integration across all platforms: Quickly deployable and currently available at the fair as a Free Service Package.

You want to learn more? Make an appointment, or visit us directly at our booth 306 in hall 10.1, Messezentrum, Nuremberg.

Of course, you can reach us at sales@cidaas.de too, for questions and more information. Or you can call us directly at +49 (0) 7044 – 95103-100 or visit us at: www.cidaas.de

We look forward to meet you!

Book an appointment for the event

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To avail your free ticket for the event, simply enter this E-Code: B391860 at: https://www.it-sa.de/en/visitors/tickets/voucher

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You can find information how cidaas uses your personal data in the privacy policy.


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Meet cidaas at the Future Banking Summit 2018




Mr. Vishwa Kiran, our CEO, WidasConcepts India Pvt. Ltd. will be a keynote speaker at the Future Banking Summit, 2018. Listen to him share his thoughts on “How Big Data and Machine learning is changing CIAM Ecosystem” at the event that would be held in Mumbai on 4th & 5th October

cidaas is a proud Silver partner of this Event.

We look forward to meeting you there!

Please contact us for more information: sales@cidaas.de

News

BFSI Innovation & Technology Summit, Mumbai, 2018




Cidaas brings innovation in technology to support the BFSI Industry. The perfect CIAM solution that offers enhanced Fraud Detection and Smart Authentication including Face, Voice and Fingerprint Recognition!

Cidass is a proud Silver partner of the BFSI Innovation & Technology Summit, 2018. Explore our product and meet our team at this Innovation Summit on 9th August 2018, JW Marriott Juhu, Mumbai. We look forward to meeting you!

Please contact us for more information: sales@cidaas.de

Sadrick Widmann
News

Know your customer and grow your business

Customer Identity Management
Only those who know their customers, can grow their business
Identity Management is indispensable in E-business. Dealers and service providers recognize customers and make targeted offers. Modern recognition systems do away with the age-old user log-in.
Article by Sadrick Widmann IT-Magazine

E-BUSINESS AND digitalization lead to an erosion of customer or user identity. The customers no longer contact companies in person, and a face-to-face conversation is missing. However, customer feedback is still of utmost importance and identity recognition is therefore indispensable. Only those who know their customers can grow their business.

One who has access to information related to past transactions in real-time, can address the needs of customers in a personalized manner. The ability to quickly analyze data and translate it into appropriate action points gives companies the necessary competitive edge.

A social media account is used for registration

Identity recognition is required, for example, in portals for employees, customers, suppliers and partner portals. However, traditional access control via user logins is outdated because it no longer meets today’s demands on security and user experience. An alternative to this is provided by cloud-based identity management solutions such as Cidaas. Solutions of this kind provide comprehensive security across all digital end-devices. Users will also have easy access to their portals, web shops or mobile apps. The registration can be made using a social media account such as Amazon, Facebook, Google, LinkedIn, Microsoft Office 365, Paypal, Xing or Yahoo.

Additional security is provided by multi-factor identification via a second channel. The users confirm their identity with a one-time code, which they receive, for example, via an instant message or a call. Face recognition, voice or the fingerprint recognition can also be used for identity confirmation. In the event of suspicious activities, login attempts are blocked, and both users and companies receive alert messages. User identification systems can be integrated into existing IT systems via secure interfaces. The access rights can be regulated by the companies in detail. Modern solutions also support programming interfaces to the company’s own apps.

Additional services increase customer loyalty

Customer identity management helps to build secure and personalized customer contacts. Based on this, companies could offer additional services on their products and manage customers, dealers or suppliers more reliably and faster. The service package of the cloud solution from WidasConcepts includes ergonomic logins as well as unique user identification. Companies could use it to evaluate customer behavior and data in web shops, apps or other sales channels in detail.

Users actively decide which information they would want to reveal about themselves. Each detail, for example, gives a retailer the opportunity to create offers specially tailored to the customer. He can also derive measures to positively influence customer loyalty. Each signed up user is supported personally and across channels. When satisfied customers become loyal business partners, they are usually prepared to share further details about themselves – because they realize the advantage of having a personalized business engagement.

Digital devices now represent the User

Considering the development of Technology, it is evident, that in the future, not only the Customer but also all his devices that represent him will have to be recognized. A printer that reorders its own ink and a refrigerator that calls the delivery service when its content runs out will soon become a reality. In such scenarios, it is important to associate the individual devices to the respective customers and define their permissions in detail. The fridge should eventually buy the right foods and nothing that the customer does not want. It will not be long before companies realize the benefits of Customer Identity Management and implement appropriate solutions.

The author, Sadrick Widmann, is the Product Manager of the cloud-based Identity Management System Cidaas at WidasConcepts GmbH, founded in 1997.

News

CUSTOMER IDENTITY MANAGEMENT

In the age of Industry 4.0 and digitalization in the context of the new Data Protection Act (DSGVO)
Article by Yael Widmann SQ-Magazine Edtion 47

Digital services separate the wheat from the chaff. The better the digital services a company offers to its customers, the more successful it will be. Satisfied customers will almost certainly come back. That’s why identifying customers and their specific behavior when using services is so important. This not only serves the company, but also the users. By evaluating and processing the collected information and improving the web shops, apps, collaboration portals or other customer interaction channels used, companies can offer them customer-friendly log-ins and even better and more personalized services.

Customers are much more accessible by means of digital tools and special programs than traditional methods. In the future, the management of customer contacts will prevail as authorization management under the name of “Customer Identity Management” (CIM).

Depending on the application, the CIM is part of a powerful customer relation management system (CRM) or implemented as a stand-alone solution in the IT landscape of a company. In any case, such a CIM facilitates or simplifies the internal processes by means of delegated authorizations, for example for orders – this makes the tasks of the customer organization more transparent and can be more effectively distributed. Another important factor is the early detection of fraud and suspected cases.

DATA PROTECTION REGULATION AS A CHALLENGE

For small and medium-sized businesses, digitalization holds significant potential to succeed in the increasing competition. However, there are a number of challenges involved. In particular, the new EU General Data Protection Regulation (DSGVO) unsettles many companies. The new data protection legislation requires the implementation of various technical and organizational measures to protect the integrity and confidentiality of personal data. Against this background, many companies have to review their collected data records and, if necessary, adjust or even delete them – this does not come without its problems.

INDUSTRY 4.0 STRATEGY AND THE NEW DATA PROTECTION LAW

An Industry 4.0 strategy that meets digital requirements (including those of data protection) can access appropriate cloud-based software solutions as a Customer Identity Management (CIM) system. There are many providers of CIM systems. The system from cidaas is an example that provides in addition to the digital and automated support of customer management, an EU-DSGVO-compliant Consent Management System.
This and other systems have secure interfaces. In addition, they can be implemented in existing IT environments. For e.g.: employee, customer, supplier or partner portals.

“Modern software is smart, innovative and easy to use. We use a central user identity management system for our shops and portals – our customers benefit from the ease of use and optimal service, ” says Karl-Heinz Klein, Head of e-Business at CAMLOG, a medium-sized company in the healthcare industry.

GIVE THE USER CONTROL OF HIS DATA

Compliance with the new data protection regulation, which according to Art. 5 (1) (d) requires personal data to be factually correct and, if necessary, up-to-date, will be implemented quickly and in accordance with the law through a CIM system. With the User-Self-Services, companies can give control over the data back to the user and make sure the data is up-to-date.
With the EU GDPR coming into effect, companies are also increasingly obliged to provide information about the data collected. Here, too, a corresponding software solution helps and, thanks to the simple user management, customer profiles can simply be deleted and thus the right to delete (Art. 13 EUDSGVO) can be met.

SAFETY THROUGH MULTI-FACTOR AUTHENTICATION

Intelligent multi-factor authentication also ensures high security through user profiling and biometric factors. This is also required in Art. 32 of the EU GDPR.

About the author, Yael Widmann, Business Development at cidaas
She completed her bachelor’s degree in business informatics at the University of Karlsruhe and was honored for her excellent performance during the graduation with the Frauenförderpreis of the University and the Karlsruhe city Prize. She completed her Masters in International Business Development at the ESB Business School in Reutlingen