cidaas the best alternative to Microsoft Azure AD B2C

cidaas the best alternative to Microsoft Azure AD B2C

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Microsoft Entra External Identities – No, this isn’t a new name for Azure AD B2C – the beginning of the end of Azure AD B2C

Microsoft is changing its portfolio and thereby introducing Microsoft Entra External Identities – and as Microsoft is already highlighting themselves – “no, this isn’t a new name for Azure AD B2C”, but a new Customer Identity & Access Management solution. This also means that sooner or later, existing Azure AD B2C customers will have to migrate. The introduction of Microsoft Entra External Identities is the beginning of the end for Microsoft Azure AD B2C and it is time for customers to look for an alternative. Let’s have a closer look at Azure AD B2C, as well as the first details about Microsoft Entra External Identities and why cidaas is the best alternative to Azure AD B2C.

What Azure AD B2C customers need to know?

While discussing Azure AD B2C, we first should take a look at the platform and features. Azure AD B2C is a simple CIAM with a comparable small feature set and limited capabilities for customization. Also, Microsoft has confirmed the limitation in its latest FAQ: “Custom policies are too hard to build and manage”. The introduction of Microsoft Entra External Identities no longer only challenges customers with a limited platform but also forces them to migrate in the long run. Microsoft is trying to alleviate this fear and has announced that it will continue to ensure the security, availability, and reliability of Azure AD B2C. However, Microsoft also makes it clear that Microsoft Entra will be the future CIAM platform and recommends that new customers should wait for Entra. 

Many customers had put large investments into the Azure AD B2C platform. The limited feature set in particular has resulted in the need of customers to implement features themselves or build integrations with complementary services. Most likely these investments are lost since they are specific to the Azure AD B2C platform and cannot simply be migrated to its successor – Microsoft Entra External Identities.

Microsoft Azure AD B2C stuck in a dead end!
Early preview on Microsoft Entra External Identities, but no insights and outlook on the platform.

What about Microsoft Entra External Identities?

Microsoft Entra External Identities is currently in the early preview, the final version is not yet available and therefore the feature set remains unclear. The announcements made so far also do not mention a specific range of features, but merely state that Microsoft Entra External Identities will include all familiar features of Azure AD External Identities plus new capabilities.

For existing Azure AD B2C customers, as well as potential new customers for whom Entra was explicitly recommended by Microsoft, this is not very promising. A further investment in Azure AD B2C is most likely wasted money and effort, while one is not yet ready to take a closer look at Entra External Identities.

What makes cidaas the best alternative to
Microsoft Azure AD B2C?

Reliability is one of the most important factors, especially when it comes to customer identities. Therefore, choosing the right Customer Identity & Access Management (CIAM) platform is crucial for any business. With cidaas we have created the leading European Customer Identity & Access Management solution. With over 500 million users and more than 100 customers worldwide, we deliver a high-performance and high-availability cloud platform for a wide range of industries and application areas, whether B2C or B2B. cidaas is feature-complete, from authentication and authorization to consent management and digital identity verification, cidaas offers a fully integrated platform. Thus, cidaas is the best alternative to Azure AD B2C, which you should definitely consider after the current announcements.

cidaas the best alternative to Microsoft Azure AD B2C cidaas logo
(Long-time) Reliability Azure AD B2C cidaas
Data protection and GDPR Azure AD B2C cidaas
Feature-Completeness Azure AD B2C cidaas
Future-Readiness Azure AD B2C cidaas

Even if Azure AD B2C is still available at least as a service in the short term, it will not be served with new features. Therefore, every company should already consider moving out from Azure AD B2C sooner than later. In the course of this change, the opportunity should be taken to reorganize Customer Identity & Access Management. In this evaluation, feature-complete and innovative solutions that have proven themselves on the market, such as cidaas as the leading European Customer Identity & Access Management, should be considered. A migration is necessary in any case, whether to a new solution from Microsoft or to a leading and innovative solution on the market.

Microsoft is forcing customers to evaluate and possibly make their fortunes.

Consider cidaas - the leading European CIAM - as Azure AD B2C alternative.
How to migrate from Azure AD B2C to cidaas?

The migration path from Microsoft Azure AD B2C to cidaas

Once a Microsoft customer has decided to move out of Azure AD B2C, the question arises as to how you can migrate from Azure AD B2C to cidaas and take advantage of the cidaas platform. The migration path includes 3 steps: 

  1. Setting up the cidaas environment and configuring the functions as desired.
  2. Migration of user data from Azure AD B2C to cidaas. Due to the wide variety of migrations, we have an out-of-the-box migration here with which the user data can be migrated easily. Request a user export including password hash from Azure AD B2C Support.
  3. Integration of cidaas into the applications. Since cidaas and Azure AD B2C use OAuth2 and OpenID Connect for the integration, an easy and straight forward migration of applications is possible as well.

Frequently Asked Questions

What is Microsoft Azure AD B2C?

Azure AD B2C is a simple Customer Identity & Access Management (CIAM) with a comparatively small range of functions and limited customization options. Microsoft has also confirmed this limitation in its latest FAQ collection on the introduction of Microsoft Entra External Identities: “Custom policies are too difficult to create and manage”.

What is Microsoft Entra External Identities?

Microsoft Entra External Identities is the new Customer Identity & Access Management (CIAM) solution from Microsoft that will replace Azure AD B2C, and is currently in early preview. Therefore, the range of functions remains unclear, and the previous announcements do not mention any specific range of functions, but only point out that Microsoft Entra External Identities will contain all known features of Azure AD External Identities plus new possibilities.

Will Microsoft Azure AD B2C be discontinued?

Microsoft is trying to allay those customer concerns about an end to Azure AD B2C and has announced it will continue to provide security, availability, and reliability for Azure AD B2C. However, Microsoft also makes it clear that Microsoft Entra will be the future CIAM platform and recommends that new customers wait for Entra.

Why is cidaas the best alternative to Microsoft Azure AD B2C?

Since Microsoft Azure AD B2C customers will sooner or later have to migrate, the question arises as to an alternative to Azure AD B2C. With cidaas, Microsoft Azure AD B2C customers can switch to the leading European Cloud Identity & Access Management platform. cidaas offers a fully integrated platform, ranging from authentication and authorization to consent management and digital identity verification. This makes cidaas the best alternative to Azure AD B2C.

Frequently Asked Questions
cidaas – Cloud Identity & Access Management (Cloud IAM)

cidaas – Cloud Identity & Access Management (Cloud IAM)

  • Focus on user-friendly management of digital identities in any form.
  • Unique, secure user experience with modern 2-factor authentication. 
  • GDPR-compliant, customizable consent management.