Press Releases EN

Press Releases EN

Germany’s largest Science Center, experimenta, bundles user data with the cidaas Identity Platform

Experimenta GmbH relies on cidaas, the customer identity and access management system from Widas ID GmbH, to manage visitor data. The core objective of experimenta was to completely digitalize the ticketing process and to ensure the secure authentication of the users during the payment process in order to protect the sensitive data from misuse.

Experimenta is Germany’s largest science center. With the new building opened in March 2019, the world of science and knowledge offers its visitors a unique, scientific hands-on exhibition with 275 exhibits, four creative studios, nine laboratories as well as an observatory and the Science Dome, a combination of planetarium and theatre, on around 25,000 square metres. During the construction and renovation of experimenta, the main focus was on digitalizing the world of exhibition.

Consistent digital processes

A special wristband offers visitors the opportunity to create their own tours according to their personal preferences and interests and to store digital souvenirs in a “digital backpack”. These files can then be accessed from home through their personal accounts. In order to protect the data of this portal from unauthorized access and also to carry out the upstream processes, such as registration and payment of tickets securely and reliably, experimenta opted for the customer identity and access management solution, cidaas.

“As a Swabian company, we are delighted to have been able to join and support the relaunch of experimenta. Just as experimenta, Germany’s largest science center, presents a broad spectrum of future-oriented offerings for large and small researchers, cidaas, with its typical German spirit of innovation, takes visitor management into the digital future,” says Sadrick Widmann, Managing Director and Chief Product Officer of cidaas, summarizing the collaboration.


                          cidaas offers user-friendly registration and login options

Secure authentication methods protect visitors from data misuse

The reservation and purchase of tickets via the experimenta online ticket shop is now seamlessly digital. While previously, employees had to confirm the reservation request manually and transfer the data to facilitate payment of the tickets, today cidaas secures the sensitive data transferred during payment transactions and authenticates the payer uniquely. The system is based on the OAuth2.0 and OpenID Connect identity standards. Webhooks inform the surrounding systems about events that occur in individual applications. For example, the portal reports newly registered users to the CRM system in real time.

Various authentication methods are now available for the new registration as well as for the re-registration of visitors into personal user accounts.

  • Social Login via Facebook or Google: The data already stored on the social media channels are used for verification here.
  • Classic registration via username/password

Proactive email verification via an opt-in helps in eliminating fake identities and gives every visitor a unique digital identity throughout the portal.

Using the functionality of de-duplication, duplicate identities are recognized and can be merged by the account holder himself at the push of a button.

About cidaas

cidaas stands for Customer Identity as a Service and offers highly scalable and seamlessly integrable identity and access management. Widas ID GmbH’s cloud service is developed and hosted in Germany. cidaas provides highest security by using the standards OAuth2 and OpenID Connect for interface authentication. Strong multi-factor authentication methods (MFA), including biometric factors (finder print, face scan,…), are used to uniquely verify user identities. Widas ID GmbH has been offering “Software made in Germany” since 1997 and is based in Wimsheim near Stuttgart.

Press Releases EN

Data protection as an opportunity

Wimsheim 22.05.2019

The discussion on the EU-GDPR is often held by companies in the context of restrictions on freedom of action and liability risk.

As is also made clear once again in the “Orierungshilfe der Aufsichtsbehörden zur Verarbeitung von personenbezogenen Daten für Zwecke der Direktwerbung unter Geltung der Datenschutz-Grundverordnung (DS-GVO)” (Guidelines for Supervisory Authorities on the Processing of Personal Data for the Purposes of Direct Advertising under the Scope of the Basic Data Protection Regulation), advertising, whether in a postal, telephone or digital forum, is always subject to the consent of consumers.

An important note for companies is given here: “If personal data are collected directly from the data subject, e.g. for purchase and service contracts, brochure requirements or lotteries, the data subject must be informed comprehensively of the purposes of processing the data in accordance with Art. 13 (1) and (2) of the regulation. Any already planned or possible processing or use of the data for direct marketing purposes must, therefore, be transparently explained to the data subject from the very start”.

The collection of customer data supported by modern Big Data, which gives the customer the greatest possible transparency and security, is also an opportunity for companies to make their own processes more secure, more communicative and more productive, and is often overlooked by companies.

In particular, mid-sized companies that meet the legal requirements with a significantly improved user experience can secure competitive advantages. The capture, management, and communication of the “digital identity” of customers, partners, dealers, and employees play a key role in this. A centralized data protection and security policy through a modern user administration and digital consent management in the company is, therefore, a must.

The digital identity gives companies the opportunity to offer personalized services to customers or merchants, on the other hand, it allows the protection and customer-friendly management of personal data.

An appropriate Customer Identity and Access Management (CIAM) software solution facilitates communication with customers, companies and machines across all devices and simultaneously conforms to GDPR and, if necessary, to the requirements of the Payment Services Directive (PSD2).

The core of the EU-GDPR is that a user must be identifiable and be able to give his consent to the use of data and revoke it at any time. Compliance with the new data protection regulation, which requires that personal data must be factually correct and, if necessary, up to date in accordance with Art. 5 para. 1 d), can be implemented quickly and legally by a CIAM system, such as cidaas, since the customer can manage his data directly via a user self-service function. Through simple user management, customer profiles can also be deleted easily, if necessary also directly via the self-service by the customer himself, and thus comply with the right to deletion (Art. 13 EU-GDPR).

This secure and personalised customer interaction is relevant to a wide range of industries:

  • Banks and insurance companies
  • e-commerce
  • healthcare sector
  • education
  • Public administrations
  • Industry 4.0

The security of the data and the authentication of the identity are therefore essential.

This concerns incidentally the real, as well as the digital world. By authentication one understands the logging on to a system, be it for example digitally to a bank account, online shop or employee portal. Or also physically to a business premises, where the identity of the user is determined and verified. Particularly in the digital world, passwordless authentication is becoming more and more important. Identity is the unique identifier for a person, organization, resource or service. A modern Customer Identity and Access Management (CIAM) software based on Big Data technology not only manages the data, but also offers the corresponding authentication tool and enables, for example, the distribution of roles and access privileges for employee administration.

But even when it comes to protecting access to online shops, so-called “strong authentication” must be ensured. The basic EU data protection regulation (EU-GDPR) does not directly prohibit authentication with user name and password. However, it is explicitly demanded that personal data must be protected from unauthorized access. At the same time, user-friendliness becomes more and more important.

Multi-factor authentication ensures a high level of security through user profiling and biometric factors, as required by Art. 32 of the EU-GDPR.

Various methods can be used and combined for identification and authentication:

This includes specifically:

  • Facial Recognition: Identifies users with advanced biometric method using facial features
  • Speech recognition: Identification via voice
  • TouchID, FaceID, Android Fingerprint: Native methods of end devices
  • Pattern: Identification via a pattern drawn by the user
  • Push notification: Identification via accreditation only on the device used
  • TOTP: A unique, one-time code used for identification purposes.
  • Back-up code – In case a user does not have his mobile phone at hand
  • FIDO U2F USB-based security technology
  • Email
  • SMS
  • IVR – Verification codes by voice call

A two-factor authentication (2FA) – for example finger or face recognition with a password – offers the required “strong security”. If, in addition, strong predictive factors and big data analysis detect users with a high degree of security and built-in tools stop fraudulent attempts or suspicious activity, data protection requirements are sufficiently met.

CIAM requirements

A Customer Identity and Access Management (CIAM) software solution can be easily deployed for mid-sized companies. When deciding on a tool, various points should be considered:

  • Scalability – so that the software can be effortlessly adapted in line with business development.
  • Cloud software hosted on German servers for GDPR compliance and rapid automated updates
  • Standards such as OAuth2 and OpenID with Social Login or Single Sign On should also be part of the product scope.
  • Can be used in the digital world as well as in the real world – to have a comprehensive system. Because data fraud takes place often also by coworkers.
  • Easy integration into the existing security and CRM architecture.
Press Releases EN

Cidaas at Consumer Identity World APAC 2018, Singapore

Mr. Vishwa Kiran, our CEO, WidasConcepts India Pvt. Ltd. will be a keynote speaker at Consumer Identity World, 2018. Listen to him share thoughtful insights on “Intelligence in refining customer Journey” in the session “A focus on user convenience and IT security using Big Data and Machine Learning” at the event that would be held in Singapore on 21st November.
You also have the opportunity to listen to Yael Widmann (cidaas Business Development), on 22nd November, share interesting thoughts on “The Future of CIAM, AI & Marketing Automation“ in the session titled “IoT Erodes the Identity of the End User- nevertheless meet customers´ expectations“.
Cidaas is a proud Gold sponsor of this Event.

Event Details

Visit us on 21st and 22nd November at the Exhibition Area, The Westin Hotel, 12 Marina View, Asia Square Tower 2, Singapore 018961.

To register, please visit: https://www.kuppingercole.com/book/ciwapac2018. You can enter the code widas10, to avail a discount on the entry tickets.

For further questions, or additional information about our product, please contact us at sales@cidaas.de
You can also call us at +49 (0) 7044 95103-100

We look forward to meeting you there!
Your team cidaas

Press Releases EN

cidaas links the authentication of digital and real identities – for comprehensive security management

Wimsheim 22.10.2018

Access controls, e.g. to server rooms, are just as important in the context of data protection and commissioned data processing as digital authorisation management. For both areas, cidaas now offers a comprehensive solution for mid-sized companies as well as for large enterprises.

cidaas controls both the digital access of employees and customers, for example to supplier portals, and access to premises. This provides companies with a central, comprehensive tool for user identity and access management via the cloud. Using the most modern authentication methods, the identity of a user is unambiguously established. Cidaas supports face recognition as one of the multi-factor authentication methods (MFA). In addition to voice, fingerprint and pattern recognition, TOTP (Time-based One-time Password) and Smart Push as well as e-mail, SMS, IVR (Interactive Voice Response), backup codes and FIDO (Fast IDentity Online)-based verification are also available.

In addition, cidaas uses NFC technology (Near Field Communication). If the face is used as a unique identification feature for access controls, IP cameras are installed on the corresponding doors. Administrators can scan staff images and assign users or user groups to specific doors or areas. Based on access permissions, access for personnel can now be allowed or restricted with the help of IP Cameras.

Through proactive reporting as well as warnings and notifications in case of suspicious activities, cidaas ensures the protection of data and rooms.

Cidaas is so designed, that only minimal manual intervention is required and it can be seamlessly integrated into existing security systems such as surveillance doors and burglar alarms.

Cidaas is so designed, that only minimal manual intervention is required and it can be seamlessly integrated into existing security systems such as surveillance doors and burglar alarms.

Monitoring around the clock, hosted on German servers, 24/7 service, and the reduced time and costs make cidaas one of the leading authentication tools.

Press contact cidaas: Nicole Bräuner, +49 (0) 7044 95103-162, Mail: nicole.braeuner@widas.de

Press Releases EN

Presenting cidaas to the Asian and Pacific markets in Singapore

Save the date: Consumer Identity World APAC, Singapore, 20-22 November 2018

The Consumer Identity World APAC 2018 in Singapore is a platform, where you can find the solution to the perfect Customer Identity Management Strategy. Visit us and explore more about cidaas by Widas, that is considered as an “innovative Customer Identity & Access Management Solution“ by Kuppingercole Analysts. You also have the opportunity to listen to Yael Widmann (cidaas Business Development), on 22nd November at 10.30 am, share interesting insights on “The Future of CIAM, AI & Marketing Automation“ in the session titled “IoT Erodes the Identity of the End User- nevertheless meet customers´ expectations“.

Vishwa Kiran, CEO, WidasConcepts India Pvt. Ltd. will also be sharing thoughtful insights on “Intelligence in refining customer Journey” in the session “A focus on user convenience and IT security using Big Data and Machine Learning” at the event on 21st November.

As Gold Sponsor of the Event, we offer discounted Entry tickets. Grab your tickets today and experience our innovative cidaas-CIAM-Solution!

Our CIAM Solution

Cidaas stands for “Customer Identity as a Service” and delivers an out-of-the-box solution for standardized Access control and Identity management. Based on OAuth 2.0 and Open ID Connect Standards, the cidaas software offers Scalability, Security, Transparency and Flexibility in the management customer identities.

Our software is OpenID Connect certified, has received the “Software Hosted In Germany” seal of Quality. It holds the title “Best Of 2018” awarded by the Initiative Mittelstand (SME), which distinguishes exceptional innovative IT solutions.

Most modern multi-factor authentication with in house-developed biometric authentication methods as well as integrated standards (including FIDO, Mobile Biometrics such as TouchID, Android Fingerprint) and the most advanced Big Data technology make cidaas one of the leading CIAM solutions in the market.

Event Details

Visit us on 21st and 22nd November at the Exhibition Area, The Westin Hotel, 12 Marina View, Asia Square Tower 2, Singapore 018961.

To register, please visit: https://www.kuppingercole.com/book/ciwapac2018. You can enter the code widas10, to avail a discount on the entry tickets.

For further questions, or additional information about our product, please contact us at sales@cidaas.de
You can also call us at +49 (0) 7044 95103-100

We look forward to meeting you there!
Your team cidaas

Press Releases EN

Cidaas at the Consumer Identity World Europe 2018, Amsterdam

We are pleased to present our Customer Identity & Access Management solution, cidaas, at the Consumer Identity World Europe 2018, Amsterdam. The event, organized by KuppingerCole Analysts, will give you valuable insights on the topic, “The Perfect CIAM Strategy for Your Business“.

As a Gold Partner of the event, we have our own stand, and so, have the opportunity to give you a live demonstration of cidaas!

Cidaas stands for “Customer Identity as a Service” and delivers an out-of-the-box solution for standardized Access control and Identity management. Based on OAuth 2.0 and Open ID Connect Standards, the cidaas software offers Scalability, Security, Transparency and Flexibility in terms of managing customer identities. The cloud-based solution is an in-house product of WidasConcepts GmbH.

Our software is OpenID Connect certified, has received the “Software Hosted In Germany” seal of Quality. It holds the title “Best Of 2018” awarded by the Initiative Mittelstand (SME), which distinguishes exceptional innovative IT solutions.

Most modern multi-factor authentication with in house-developed biometric authentication methods as well as integrated standards (including FIDO, Mobile Biometrics such as TouchID, Android Fingerprint) and the most advanced Big Data technology make cidaas one of the leading CIAM solutions in the market.

Visit us on the 30th and 31st of October, at the Exhibition Area Hotel Marriott, Stadhouderskade 12, 1054 Amsterdam

Sadrick Widmann, CPO, cidaas, will also be sharing interesting insights on the topic “Biometric Login – An Approach to Intuitive Authentication” on October 31st at 1:30 pm as Speaker, in the session “User-Friendly Login Procedures”.

We look forward to meeting you there!
Your team cidaas

To register, please visit: https://www.kuppingercole.com/book/ciweu2018. You can enter the code widas10, to avail a discount on the entry tickets.

For further questions, or additional information about our product, please contact us at sales@cidaas.de
You can also call us at +49 (0) 7044 95103-100

Press Releases EN

Cidaas to mark its presence at the IT-SA 2018 at Nuremberg

Cidaas to mark its presence at the IT-SA 2018 at Nuremberg

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At the itsa 2018, Nuremberg, going to be held from 09-11 October, we would be presenting “cidaas”, our Identity and Access Management Solution.

Cidaas stands for “Customer Identity as a Service” and delivers an out-of-the-box solution for standardized Access control and Identity management. Based on OAuth 2.0 and Open ID Connect Standards, the cidaas software offers Scalability, Security, Transparency and Flexibility in terms of managing customer data. The cloud-based solution is an in-house product of Widas ID GmbH.

Our software is OpenID Connect certified, has received the “Software Hosted In Germany” seal of Quality. It holds the title “Best Of 2018” awarded by the Initiative Mittelstand (SME), which distinguishes exceptional innovative IT solutions.

State-of-the-art multi-factor authentication with in house-developed biometric authentication methods and the most advanced Big Data technology make cidaas one of the leading CIAM solutions in the market. The cloud service offers secure and easy integration across all platforms: Quickly deployable and currently available at the fair as a Free Service Package.

You want to learn more? Make an appointment, or visit us directly at our booth 306 in hall 10.1, Messezentrum, Nuremberg.

Of course, you can reach us at sales@cidaas.de too, for questions and more information. Or you can call us directly at +49 (0) 7044 – 95103-100 or visit us at: www.cidaas.de

We look forward to meet you!

Book an appointment for the event

Please enter your personal contact details and your preferred time slot. You are welcome to leave a message too.

To avail your free ticket for the event, simply enter this E-Code: B391860 at: https://www.it-sa.de/en/visitors/tickets/voucher

[contact-form-7 id=”8215″]
Press Releases EN

Meet cidaas at the Future Banking Summit 2018

Mr. Vishwa Kiran, our CEO, WidasConcepts India Pvt. Ltd. will be a keynote speaker at the Future Banking Summit, 2018. Listen to him share his thoughts on “How Big Data and Machine learning is changing CIAM Ecosystem” at the event that would be held in Mumbai on 4th & 5th October

cidaas is a proud Silver partner of this Event.

We look forward to meeting you there!

Please contact us for more information: sales@cidaas.de

Press Releases EN

Opportunities for SMEs through digitization

Wimsheim, 19. June 2018

Those who know their customers, get the business!

For small and medium-sized enterprises, the digitalization of processes offers a significant potential to succeed in a competitive environment. For many entrepreneurs, however, a lack of human resources and too much new area in IT are more of an obstacle than a catalyst for change. IT service providers support the development of holistic business concepts. Identity recognition is the cornerstone for digitization: only those who are able to derive knowledge about the customer in real time can address the customer individually.

Step by step into the digital world

“Particularly medium-sized companies that rely on the scalability of their business cannot do without customer identity management systems today,” explains Sadrick Widman of cidaas. However, many decision-makers are able to imagine what digitization really means only when they see concrete examples of other companies. They then recognize which transformation has occurred and, if so, even realize how an entire industry is changing: for example through Amazon, Uber, or Airbnb. In the industrial nation of Germany, digitalization is currently still too closely associated with the changes in individual business processes or their further optimization. But digitalization is more than that. As the chart shows, the challenges are tasks for IT experts and specialists both.

The number of employees, especially in medium-sized companies, is often very limited, so the implementation of digital transformation is for many a challenge that can hardly be overcome at first sight. External IT specialists such as WidasConcepts offer comprehensive and cost-effective support tailored to medium-sized companies. Individual digital solutions are quickly created for the company in order to deploy them promptly in the market, be it in the B2B or B2C area – after all, it’s about completely new user experience for the customers. Particularly lucrative from the perspective of SMEs: the expansion of the chosen model is carried out step by step. “Minimal Viable Product” is the name given to the approach in which the digital solution is quickly used with basic features and then matures into a unique digital solution in subsequent small stages.

Digitalization is leading to the erosion of customer and user identities through new technologies. Customers no longer interact with companies personally, face-to-face communication has become a thing of the past, but customer feedback still remains. Traditional user logins are outdated; they do not meet the newly defined requirements in terms of security, user experience and, above all, “Know Your Customer”.

For this reason, identity recognition is the cornerstone of digitalization: Whoever knows the customer does the business! Those who are able to derive knowledge about the customer in real time can also respond personally to the customer. Speed and professional competence are of fundamental importance here: with the appropriate know-how and the ability to analyze data quickly and implement suitable measures, companies have the necessary lead over their competitors.

Modern systems for user identification can usually be easily implemented via secure interfaces into existing channels, such as employee, customer, supplier and partner portals. Permissions are always granted by the company. High-quality solutions can be integrated into day-to-day business and can be deployed in the shortest possible time: with an unmodified user interface and support for the company’s own apps and interfaces (APIs).

Customer Identity Management as an opportunity for SMEs

Especially for small and medium-sized enterprises, intelligent, digital production processes offer great opportunities to survive the competition. Recognizing customer behavior is also a fundamental task in the digitalized corporate world. The faster the analysis is carried out, the faster the results can be used profitably for day-to-day business and marketing.

With the Customer Identity Management solution required for this, cidaas opens up the potential for new markets. With a Customer Identity Management System, SMEs can offer additional services for their products and manage dealers or suppliers more securely and quickly.

The service package includes ergonomic logins for the customer as well as unique user identification. Specific customer movements and information in web shops, apps or other sales channels can be evaluated in detail. The user actively decides which information he wants to disclose. Every single detail opens up the potential to create offers tailored to the customer’s specific needs. In addition, the company can derive measures to have a lasting positive influence on customer relations. Each registered user is individually supported across all channels. If satisfied customers become loyal business partners, they are usually willing to share further details about themselves – because they recognize their profit from the personalized approach. Small and medium-sized companies that rely on external partners benefit from the latest software versions provided by IT specialists in the form of regular updates. cidaas, based in Germany, use local servers and offers the highest security standards.

A study1 on the topic of digitalization for small and medium-sized enterprises shows why digitalization in German small and medium-sized enterprises is still a long way from becoming a self-runner: 88 percent of the decision-makers surveyed in companies describe digital transformation as a challenge; for about 2/3, “risk-taking” is a closely related term. A further one-third even have anxieties in relation to technological changes, and just as many respondents said that they feel isolated from the topic.

1 The Psychology of Digitalization – What Digitalization Feels like for Midsize Companies, Innovation Alliance, YouGov, supersieben, 2017.

Press contact cidaas: Nicole Bräuner, +49 (0) 7044 95103-162, Mail: nicole.braeuner@widas.de

Press Releases EN

WidasConcepts at the Automatica 2018

Meet WidasConcepts at the Automatica 2018 in Munich. Learn more about modern and future – proof concepts in the areas of Big Data, Internet of Things, as well as Mobile and Web Solutions. The most recent product is our cloud-based customer identity management solution cidaas.

cidaas stands for „Customer Identity as a Service“ and provides an out-of-the-box solution for standardized access control and identity management. Based on OAuth2 2.0 and Open ID Connect standards, the cloud-based software offers scalability, security, transparency and flexibility, and was recently awarded the quality seal, “Software-Hosted-in-Germany”.

To learn more, please e-mail paul.pietruszka@widas.de or visit us directly at our booth no. 206, hall B4. We look forward to meet you!

Mr. Sadrick Widmann, CPO, cidaas will be a speaker at the IT2Industry Forum 2018. His lecture will focus on topics such as Device Authority, M2M Communication and Identity Management in the Manufacturing Process.

Title: IoT Device Authority – cidaas
Date: 20. June, Time: 12:40 hrs, Place: IT2Industry Forum Hall B4

If you do not yet have a ticket for the event and would like to get one, then write us, we would like to invite you to the Automatica 2018 in Munich.

Your contact person:
Paul Pietruszka / Sales & Marketing Manager cidaas
Telephone: +49 162 2599656
Email: paul.pietruszka@widas.de / sales@cidaas.de