Modern customer journeys with the CIAM for retailers:
A personalized customer journey through the digital customer cards, omni-channel experiences, and real-world identification. In modern retail, every interaction counts.
The CIAM for retail means recognizing your customers across all touchpoints: Online, mobile, or at the point of sale and delivering personalized experiences at every stage of the journey. With the Identity & Access Management solution from cidaas, you build trust, enhance the customer experience, and increase customer loyalty through secure, convenient logins and personalized services.
Discover how cidaas helps retailers to unlock their potential with next-level security and user experience.
Retailers that already trust cidaas
Philipp Hanraths
Manager IT E-Commerce & IT Architecture, Takko Holding GmbH
Carsten Müller
Head of Enterprise Architecture & Security, Hornbach Baumarkt AG
Christian Harms
echnical Lead Smart Districts,
Schwarz IT KG
cidaas CIAM for retail in action
Turn shopping into a unique experience
Digitalization has changed the retail trade from scratch. Today’s customers are more demanding than ever before. They emphasize a personalized, cross-channel user experience and expect simple registration and authentication processes while accommodating all preferences across all channels. With cidaas, you can recognize your customers, both digital or in the real world, and embellish their journey with offers, services, and excellent experiences – the key is digital customer identity.
Consider the following elements:
What makes
you unique as
a retailer?
How do you transform the shopping routine into an experience?
How do you recognize your customers at the point of sale?
And how do you achieve personalized Omnichannel Marketing?
Enhance your customer experience
with these CIAM benefits:
The digital customer card
Loyalty programs bind the customer – personalized loyalty programs even more so. With CIAM for retail, you can easily realize digital loyalty cards, learn more about your customers, and offer them excellent, personalized added value.
- Uniquely identify your customers across all channels.
- Mechanisms such as de-duplication allow you to securely merge multiple accounts – for a unique, digital customer identity.
- With integrated consent management, you can easily obtain, version, and manage consents.
- With IoT device management, you can map and secure your systems and applications in cidaas.
- You link digital identities with real-world identities using mechanisms such as NFC, geofences, QR codes, or Bluetooth.
Real omnichannel experiences for a consistent brand experience
Create a unique shopping experience for your customers across all channels.
- With cidaas, you can create a holistic digital identity.
- For events such as registrations, forgotten passwords, etc., you can respond contextually in real time.
- Get to know your customers better by allowing them to set their preferences in their user profile.
- Offer your customers greater convenience with single sign-on across all channels
- Obtain event-related consent during the process.
Maximum security for your client data
Personal data is valuable. With increasing connectivity, new services, systems and security against cybercrime are becoming more important. Build trust with cidaas and meet the highest standards so that your customers’ personal data is in good hands with you.
- With CIAM for retail, you can obtain consent during login and on an event-driven basis, version it, and manage it—thus building trust.
- Out of the box, you get many different, secure, and convenient authentication methods. Choose which ones you want to offer your customers, because passwords are a thing of the past.
- Integrated fraud detection and bot net detection protect against unauthorized account access and identity theft.
- Smart multi-factor authentication provides security in case of suspicious behavior.
Family & Friends, B2B – more details about groups
Family & Friends offers are exciting benefit programs, especially for employees. With cidaas, you can map all groups, learn more about your customers, and create new added value, e.g., by sharing shopping lists, wish lists, and much more.
- Group management allows you to map groups such as families, friends, or B2B companies.
- Through delegated administrators, your customers manage their own members, onboard them, and grant them the appropriate permissions.
Personalized customer journey at all touchpoints
Offer your prospects what they want and easily optimize your customer acquisition.
- A single identity across all channels provides a 360-degree view of customer profiles.
- Progressive profiling replaces lengthy registration forms and simplifies new customer acquisition.
- Use group management to learn more about your customers and their roles and create new interactions between them.
Real world identification connects the virtual with the real world
Do you have a brick-and-mortar retail store in addition to your online shop? Then link your digital identities to the real person and offer a consistent brand experience offline as well.
- A single identity across all channels provides a 360-degree view of customer profiles.
- Progressive profiling replaces lengthy registration forms and simplifies new customer acquisition.
- Use group management to learn more about your customers and their roles and create new interactions between them.
cidaas: The key to a personalised shopping experience
It is important to accompany your customer at every step of his customer journey. A modern Cloud Identity solution like cidaas can help you do this. How? We will show you in just one minute.
Offer your customers a secure & seamless customer journey
Delivering a personalized, interactive Omnichannel experience that is seamless and secure is key to customer satisfaction. cidaas CIAM for retail enables you to build trusting relationships and provide your shoppers with personalized shopping experiences across all channels.
You yourself benefit from meaningful reporting on data such as locations, device usage, etc., which you can use to drive your business forward.
With cidaas, you get an all-around view of your shoppers’ user data.
Two years ago, we were looking for an IAM. I definitely wanted something cloud native, a German product, preferably from the region, and it had to offer technology such as “Everything is an API” and be webhook-based. I wanted a high degree of connectivity, and I don’t think there is any alternative in Germany.
Christian Harms
Technical Lead Smart Districts, Schwarz IT KG
I believe one advantage of cidaas – and the most important one for us – is its integrative nature, meaning that it not only offers traditional identity management, but also this Policy & Friends module for mapping different roles for our customers and business partners. We also find add-ons such as ID verification and digital identity verification from a single source very exciting.
Carsten Müller
Head of Enterprise Architecture & Security, Hornbach Baumarkt AG
Ultimately, choosing cidaas is also a security decision, including location security. It’s quite clear that there are basically only overseas providers, so that’s a very clear point that cidaas makes here. Accordingly, I can only recommend that everyone take a look at it.
Philipp Hanraths
Manager IT E-Commerce & IT Architecture, Takko Holding GmbH
More about CIAM for retail
Success story TAKKO Friends: Modern CIAM expands app benefits
Philipp Hanraths presents how cidaas CIAM supported the rollout of the TAKKO Friends app in various countries and led it to success.
Success story CONRAD: Expansion through the cidaas CIAM
The new shopping experience for CONRAD’s customers should be simple, secure, and comprehensive. cidaas CIAM for retail adds useful and secure features such as single sign-on and social login to the shop.
Identity management at HORNBACH: Best practices for identity-first security
The transition from cIAM to cpIAM, strengthening the federation by integrating various IDPs, and implementing multi-factor authentication (MFA) for increased security plus effective group management in the ‘Family & Friends’ area.
Success story Kaufland: Digital identities for easy & convenient shopping
With the Kaufland Card and the appropriate customer identity and access management solution – cidaas – Kaufland is creating a uniform identity across all channels and linking the digital and brick-and-mortar worlds.
HORNBACH relies on the ID validator
HORNBACH is driving forward its digital transformation with cidaas and verifying identities using digital identity verification with the help of the cidaas ID validator.
cidaas CIAM for retailers
With CIAM for retail, companies create a user identity across all channels. Inspire your employees, partners, and customers. Surprise them with personalized experiences and achieve greater convenience and security on your digital channels.
cidaas – The digitally sovereign CIAM for retailers
Digital sovereignty for retailers – identities secure in Europe.
Omnichannel journeys can only be successful if customers trust that their data is secure. cidaas enables exactly that: European digital sovereignty for retailers.
All identities are processed in German and European data centers: Fully GDPR compliant and protected by zero-trust principles, AI-supported fraud detection, and modern security mechanisms.
This enables retailers to build a trustworthy, secure identity base on which personalized offers, real-world identification at the POS, digital customer cards, and networked loyalty programs can work – without risk, without compromise.
With cidaas, retailers get a flexible CIAM platform that guarantees security, convenience, and efficiency throughout the entire customer journey.
Are you ready to take your
customer experience in retail to the next level?
Why is a CIAM important for businesses and customers?
A modern CIAM platform helps companies centrally manage their customer identities while creating a seamless, secure customer experience. Our unified identity platform efficiently manages logins, accounts, and access with maximum trust and compliance. This strengthens customer loyalty, reduces friction in digital processes, and creates tangible benefits in e-commerce.
How to choose the right CIAM solution for retail?
To find the right CIAM solution for retail, retailers should look for features that combine convenience and security, such as single sign-on, passwordless authentication, consent management, and access management. It is also important that the solution is scalable, can be integrated into existing systems and applications, and comes from an experienced provider. With cidaas, you benefit from B2C experience and a flexible platform that adapts to your growing requirements and digital strategies.
What are the risks of not implementing a CIAM platform?
Without centralized customer identity and access management, retailers run the risk of storing customer data inappropriately and exposing themselves to cyber risks due to outdated systems. A lack of fraud detection, manual account management, and insecure passwords increase the risk of data misuse and reputational damage. A CIAM platform such as cidaas, which is hosted in Germany and Europe, minimizes these risks through automated access management, multi-factor authentication, and full compliance with data protection regulations.
How can cidaas CIAM improve your customer experience?
cidaas improves the customer experience by enabling seamless logins, personalized interactions, and user-friendly UIs across all channels. Features such as progressive profiling, marketing segmentation tools, and single sign-on ensure a smoother customer journey. With CIAM for retail, retailers benefit from greater customer loyalty and a stronger digital identity for their brand.
How does a CIAM protect customer data?
Strong identity and access management protects customer data through encryption, policies, and fraud detection. With cidaas, all authentication and access processes are logged and suspicious activities are detected using intelligent algorithms. This not only creates security, but also trust – for companies and customers alike.
Does cidaas scale with increasing user numbers?
A modern CIAM system grows with your user base and automatically adapts to increasing requirements—without compromising security. The cidaas cloud architecture enables flexible resource utilization, high availability, and powerful load balancing tools. This ensures that authentication and access management remain fast and reliable even during high traffic periods. A decisive advantage in e-commerce!
