Linking real world identities with digital identities
With devices such as smartphones revolutionizing the way customers interact, location-based communication is proving crucial for businesses to attract & retain customers and maximize sales. This means of notifying potential customers mandates linking of their Real world identities with their corresponding digital identities. This linkage, or Real world identification, could be facilitated with the help of installed IP cameras or Beacons or even NFC-based devices and cidaas proactively supports this form of Location-based notifications.
A turning point in the realm of marketing
The digital profiles of customers when combined with the real time location-based data, can provide deeper insights into customer behavior and preferences that help organizations take informed decisions. Creation of personalized time and location-relevant campaigns result in enhanced customer engagement and interactivity that could possibly lead to an increase in the conversion rates. Utilizing the technologies such as GPS, NFC (Near Field Communication), Biometrics (Multi Factor Authentication using Face/Voice/Fingerprint recognition etc.), cidaas aims to leverage existing infrastructure to link real-world identities with digital identities and thereby enable the strategizing of various marketing initiatives.
How does cidaas benefit your operations?
In the case of employees of an organization who need to be granted access to a particular door of the business facility, with installed IP cameras, as the employee nears the door, cidaas verifies the image captured by the IP camera and tries to match it with the recorded image of the employee. If a positive match is found, based on permissions assigned to the employee, access is granted. The same could be applied to any scenario that mandates face recognition for authentication.
Refer to our Multifactor Authentication (MFA) page for more Authentication options supported by cidaas.
Be it to authenticate a person, or to provide details of a product or to even make a payment – cidaas leverages NFC technology to easily achieve all these functionalities. When an NFC enabled mobile device is tapped on installed NFC readers, cidaas renders the pre-defined functions without compromising on user convenience or security.
When a customer travels in the vicinity of a business facility, installed beacons can sense and capture the presence of Bluetooth enabled smartphones of potential customers within the defined radius or geo-fence, based on already stored device details of the customer. Once such a customer is identified, the information is passed on to cidaas which in turn triggers customized notifications to the customer.
Enabling Virtual Banking with cidaas
Virtual banking comes with its own risks, but if you think digital on-boarding of customers and associated activities need to be seamless without compromising on security, then the authentication offered by cidaas, based on the linkage of digital and real-world identities powered by Biometrics, is the perfect solution – Be it authenticating the identity of a customer or verification of physical documents or verifying ownership of documents – the face-recognition based authentication of cidaas helps combat fraudulent activities and any incident of impersonation. This in turn facilitates a hassle-free banking experience to the customers.
Proximity based marketing in the Retail sector
How effective it can be, when you could understand the preferences of a customer, and when the customers pass by your store, notify them with relevant information (with the help of beacons) that would subsequently entice them into entering your store. On entering the store, the interaction with customers could be further enhanced by providing information on promotional offers or insights into new or trending products (with the help of NFC readers) that could be of great interest. Cidaas could be leveraged to facilitate such a proximity-based marketing which also provides a detailed report on customer traffic, most visited areas of the store, customer interests and behavior.
Enhancing safety of school children
Surveillance cameras installed in school buses, when integrated with cidaas, could prove beneficial in ensuring safety of school children – Cidaas matches the images captured by the cameras with the stored images of the school children, to ascertain all the respective children have boarded the bus. Additionally, parents could be informed on the exact location of the bus and be notified on the pick- up/drop of children at the designated locations thus putting an end to any kind of apprehensions.
Though these are just a few examples, Digital and Real-world linkage supported by cidaas could be extended to any solution and in any industry, that requires a smart mechanism to facilitate secure Authentication and Notification!
cidaas in action
The future is here. Check out the options you can offer your customers on your portals.