Digital Markets Act - what can you do with Cloud Identity & Access Management for your company

The Digital Markets Act meets (Customer) Identity & Access Management

After learning about the Digital Markets Act (DMA) as a whole in the previous blog, we would like to look at the relationship between the Digital Markets Act (DMA) and Identity & Access Management in this second part.

So what does the Digital Markets Act has to do with identity management?

(Customer) Identity & Access Management (IAM) is an important part of increasing digitalisation.

The DMA goes hand in hand with the fact that users’ data and identities are to be increasingly protected. Thus, the principles of (C)IAM and the DMA, in the context of the importance of user control over personal data, coincide.

Users should be given more control and protection over their own online identities and provide transparency in data processing. Gatekeepers will be required to provide clear information about how user data is collected, processed and used.

This means that they need to make it easier for users to manage their identity and decide how their data is used – and this is where Identity & Access Management becomes important.

Let’s take a closer look at which functions of a (Customer) Identity & Access Management fulfill specific requirements that are defined in the framework of DMA:

Consent Management:

Consent management plays a decisive role in the implementation of the transparency required by DMA. Consent management by cidaas enables users to give self-determined as well as informed consent and gives them the possibility to give, revoke or even just view their consent to data processing activities.

For example, the gatekeeper may not merge personal data collected by two or more services, even if they are its own services, unless there is effective consent given. This consent can be easily queried and managed in this framework with cidaas.
If, for example, the version of the privacy policy changes between two login processes of a user, cidaas recognizes this and automatically and transparently prompts the user to confirm the new version.

Through a user-friendly Consent Management process, cidaas helps companies to query and fulfill DMA obligations while building trust with their customers.

Protection of user data:

Strong protection of user data is core to the Digital Markets Act.
To meet a high level of data security, an important first step for companies is to ensure strong authentication of users.

One measure for this is the multi-factor authentication (MFA). MFA ensures that access to user accounts is protected not only by a password, but also by at least one other factor. Such an additional factor is, for example, a confirmation code via SMS or e-mail or matching with biometric features, such as facial recognition.
By using multiple factors, the risk of unauthorized access is significantly reduced, because in addition to the requirement of knowing the password (knowledge), another factor from the possession category is requested.
Another approach to strong authentication is passwordless authentication, such as biometrics.
This not only provides a more convenient user experience, but also reduces the risk of password theft and phishing attacks.

In addition, it is advisable for companies to use sophisticated fraud detection to protect against cyber attacks. cidaas has integrated fraud and bot net detection. cidaas uses predictive factors and Big Data analytics to verify customers and detect fraudsters. Integrated tools detect anomalies and prevent access to the application or, in case of such anomalies, request another factor to authenticate the user.

By using cidaas, companies can strengthen their data protection practices and ensure compliance with DMA requirements.

Seamless digital user experience:

While Digital Markets Act compliance is critical, it is equally important to keep your customers’ experience in mind. cidaas provides a seamless user experience by simplifying login processes, reducing friction and eliminating the need for multiple credentials. With cidaas, businesses can offer frictionless and secure authentication, increasing customer satisfaction and loyalty.

Digital identity validation:

The cidaas ID validator offers fully automated digital identity verification using video legitimation. The cidaas ID validator relies on innovative artificial intelligence (AI). AI algorithms ensure a secure authentication of the user and an eIDAS compliant identity verification. By using the ID validator, companies can verify the identity of their users and thus contribute to a high level of identity and data protection.


By providing a comprehensive IAM solution, cidaas helps companies meet the requirements of the DMA while improving the customer experience and protecting user data.

As the Digital Markets Act comes into focus, gatekeepers must adapt to the changing landscape of data protection and user privacy. cidaas can be your trusted companion in navigating the DMA compliance maze with its comprehensive IAM solution.

Discover the power of a robust IAM system and lay the foundation for a more secure digital future.

Missed blog part I? – This way: Digital Markets Act – DMA for Transparency & Fairness!
Ready for part III? – This way: Digital Marekts Act – DMA for SMEs!