Score Big with CIAM for Sports – The Key to Secure Fan Engagement
Transform your fan experience with secure, seamless Digital Fan Management and modern Customer Identity & Access Management.
In the fast-paced world of sports, delivering a secure and frictionless digital experience is key to winning both on and off the field. From managing memberships to enhancing fan engagement, our advanced Customer Identity and Access Management (CIAM) solutions help sports clubs, leagues, and federations streamline access, protect data, and create personalized journeys for athletes, staff, and fans alike.
Discover how cidaas can elevate your game with next-level security and user experiences.
Sports Organizations that already rely on cidaas
Joshua Kopp
IT System Engineer,
1. FSV Mainz 05 e.V.
Success Story: 1. FSV Mainz 05
A seamless fan experience with cidaas
Like many clubs, 1. FSV Mainz 05 faced the challenge of consolidating heterogeneous digital touchpoints and offering fans a consistent experience. With cidaas as its CIAM solution, the club has mastered this task and created a uniform digital identity across all touchpoints: From the ticket shop to the fan shop to the stadium.
Thanks to single sign-on and progressive profiling, Mainz 05 has not only significantly improved user-friendliness, but also consolidated fan data and used it for personalized offers. Fans benefit from a seamless user experience, while the club strengthens fan loyalty and digital value creation.
The result:
- Seamless fan journey with seamless digital experiences
- Central identity and GDPR-compliant consent management
- Fast integration new digital touchpoints such as blogs or voting
- Increased loyalty and sales through personalized services and upselling
With cidaas, your club becomes a
digital home for fans
What makes you unique as a sports club?
How do you make the match the highlight of the week?
Do you know your fans? Not only during the match, but also before and after?
And how do you make sure that the conversation with your fans never ends?
Omnichannel: The right game tactics for your digital fan management
With cidaas CIAM for Sports, your club ensures secure fan interactions and seamless access management. cidaas enables you to identify customers reliably and uniquely across all contact points (channels). Especially for sports clubs the recognition of their fans (customers) on all channels will become the most important element within the digitalization strategy.
Before, during or after the game, cidaas will surprise your fans with excellent comfort and make them feel like they are part of the team. Become the Goal getter of first-class, digital fan management.
The personalized ticket for all fans.
Fans rarely go to the match alone. Families, friends, or their fan clubs make the atmosphere at the match extraordinary. It is important for you to know all your fans. Enable your fans to invite their group of fans to the game themselves, register on their portal, and use cidaas to create digital, personal tickets for your fan groups. A ticket is nothing more than a temporary authentication, which you can easily and conveniently map with cidaas. Ticket handovers are also transparent for you with cidaas and can be carried out comfortably for a fan.
Secure On-Site Access with Real-World Identification
After receiving a personal ticket and putting an end to the long wait, the fan is looking forward to an exciting match, the atmosphere and being part of a great fan community. You can already reach him on the way to the game. Recognize with cidaas through Geofencing as soon as the fan is near the arena or a fan club. Inform him when he should start at the latest for his seat, where the fan can get sausage and drinks and where the nearest fan article shop is. As soon as the fan arrives at the entrance, he can then conveniently authenticate himself and enter using the digital access management system from cidaas. cidaas triggers your business software to welcome him personally. Access to certain areas such as the VIP zone can be secured with the advanced multi-factor authentication by cidaas. It does not matter if they are fans or the security staff of the event organizer – role-based access rights can be assigned to everyone involved, securely and with less effort. Inspire your fans with modern ticketing.
Best Fan Experience using Single Sign-On & Progressive Profiling
With progressive user profile creation, your fans’ personal data can be collected step by step, forming holistic user profiles that simplify the onboarding process. This allows your club to maintain a clear overview of each fan’s phase in the Customer Journey, enabling more personalized interactions. Thanks to modern, passwordless authentication methods, fans can effortlessly log into your online shop without the hassle of forgotten passwords or repeated registrations. Additionally, the Single Sign-On (SSO) provides unified access across all devices, portals, and services after just one login—whether it’s for pre-ordering merchandise, rebooking seats, or upgrading tickets.
Get to know all your fan clubs through delegated user administration
Fan clubs contribute significantly to the success of sports organizations. They cheer on the team, strengthen the fan culture, and create this extraordinary atmosphere. The exchange and cooperation with your fan clubs is, therefore, an essential core point in club management. Through delegated administration, your fan club leaders can manage, add, and remove their members themselves. You get to know all fan club members and also who the contact persons or leaders within the fan club are. This enables you to achieve even more intensive cooperation and personalized added value for your club members so that they can appreciate your contribution to fan culture.
Personalized marketing in real time
The data and behaviour patterns of your fans, which are collected step by step through e-mail campaigns, on advertising platforms or during ticket purchases, can be used for targeted marketing initiatives. cidaas provides real-time information, e.g. on behaviour patterns, and enables automated marketing processes thanks to integrated tools. Via Real World Identification, cidaas also enables digital identities to be linked to real identities. How does this work? Using beacons, IP cameras or NFC technology, fans are identified on site, e.g. in the stadium, and their real identity is merged with their existing digital identity. In this way, personalised offers such as special offers in the fan shop can be played out directly on site. You as an organizer not only benefit from higher sales, but can also receive detailed reports on customer traffic, the most visited areas in the stadium and reports on customer interests and behaviour.
Highest security for the data of your fans
The use of your fans’ personal data to improve the “fan experience” should of course always be carried out with a high sense of responsibility. Data may only be used if the fan has given his or her consent. The consent management integrated in cidaas is EU-GDPR compliant and gives your fans full control over their stored data. Consent to use personal data can be accepted, changed, or revoked independently in the user account.
With Multi-Factor Authentication (MFA), you ensure the highest level of security to protect user accounts from unauthorized access. Utilize modern authentication methods such as biometric verification or push notifications. This not only enhances security but also strengthens your fans’ trust in your digital platform.
CIAM in use for sports clubs
The initial situation
The customer journey
is improvable
No uniform fan
data
No uniform customer
identity
User-friendliness needs
to be revised
Few digital
touchpoints
cidaas advantages
Uniform identity and single sign-on Einheitliche Identität across all touchpoints
Seamless customer journey for a amazing fan experience
Consent management for transparency & GDPR-conformfür die transparente & DSGVO-konforme erfassung von Zustimmungen
Progressives Profiling für kontextbezogene Anreicherung von benutzerdaten
Umfangreiche APIS und Webhooks für eine einfache Integration in die IT-Landschaft
Thanks to the implementation of cidaas CIAM, the club is now able to optimize user-friendliness and user comfort for fans, thereby increasing fan loyalty and retention in the long term. In addition, the fan journey has been optimized and standardized, from the sales process with upselling and cross-selling to stadium visits.
With cidaas, we are on the way to an end-to-end fan experience – from the ticket store to the fan store to the stadium. In cidaas, we have found a strong and at the same time local partner from Germany!
Karsten Lippert
Head of ICT & Digitalization at Mainz 05
More about cidaas CIAM for sports clubs
From fans to customers with role-based profiles
How CIAM works for sports clubs: Karsten Lippert from Mainz 05 argues that traditional fan identities are increasingly being replaced by a customer-centric approach. By analyzing role-based profiles, clubs can better understand the needs and expectations of their fans and how best to meet them. Learn how clubs can benefit from a more nuanced view of their fan base to ensure long-term success!
Consistent fan experience with CIAM
By implementing a CIAM, fans can enjoy a consistent experience across all digital platforms and touchpoints. For example, they can log in to the company’s website, mobile app, and social media channels with the same login details and receive personalized content and offers. In this presentation, Karsten Lippert from Mainz 05 will show you the advantages of a CIAM for sports clubs.
Personalized highlights at every touchpoint for a unique fan experience
Cheering, excitement, and thrilling moments: Before, during, or after the game. With cidaas and SonoBeacon, you can recognize your fans at all your touchpoints and make them part of the team. You can reliably recognize your fans online and in the real world, know where they are, and what topics interest them.
So, what are you waiting for?
Use the right playing tactics when it comes to supporting your fans. With cidaas you offer your fans a unique fan experience.
Fan Experience:
The X-Factor that determines your brand strategy!
Today, fans have countless opportunities to get involved with their favourite sport and to cheer for it. Due to the available digital platforms and services, the possible points of interaction are increasing more and more and, of course, they are also becoming more diverse. The interactions that take place across all these channels lead to an almost unlimited amount of added value. As a sports club, they offer you business advantages and, if used correctly, can increase sales. However, this only works if each fan is addressed individually and contextually. To make the functions of cidaas more tangible, we have illustrated application scenarios for sports clubs in our blog post “The right game tactics for your digital fan management“.