Score Big with CIAM for Sports – The Key to Secure Fan Engagement

Transform your fan experience with secure, seamless Digital Fan Management and modern Customer Identity & Access Management.

Score Big with CIAM for Sports Organizations and Digital Fan Management.

In the fast-paced world of sports, delivering a secure and frictionless digital experience is key to winning both on and off the field. From managing memberships to enhancing fan engagement, our advanced Customer Identity and Access Management (CIAM) solutions help sports clubs, leagues, and federations streamline access, protect data, and create personalized journeys for athletes, staff, and fans alike.

Discover how cidaas can elevate your game with next-level security and user experiences.

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Joshua Kopp

IT System Engineer,
1. FSV Mainz 05 e.V.

mainz 05 success story

The result:

  • Seamless fan journey with seamless digital experiences
  • Central identity and GDPR-compliant consent management
  • Fast integration new digital touchpoints such as blogs or voting
  • Increased loyalty and sales through personalized services and upselling
Unique fan experience due to unique identification and personalization

What makes you unique as a sports club?

A game is the highlight of the week for Fans and the club - support the highlight with a great Customer Journey

How do you make the match the highlight of the week?

Recognize fans before the game, during the game, and after the game - end-to-end Customer Recognition.

Do you know your fans? Not only during the match, but also before and after?

Fan care everywhere - at the game or in front of the TV - recognition at all touchpoints

And how do you make sure that the conversation with your fans never ends?

Omnichannel: The right game tactics for your digital fan management

With cidaas CIAM for Sports, your club ensures secure fan interactions and seamless access management. cidaas enables you to identify customers reliably and uniquely across all contact points (channels). Especially for sports clubs the recognition of their fans (customers) on all channels will become the most important element within the digitalization strategy.

Before, during or after the game, cidaas will surprise your fans with excellent comfort and make them feel like they are part of the team. Become the Goal getter of first-class, digital fan management.

Omnichannel: The right game tactics for your digital fan management
The personalized ticket for all fans.

Fans rarely go to the match alone. Families, friends, or their fan clubs make the atmosphere at the match extraordinary. It is important for you to know all your fans. Enable your fans to invite their group of fans to the game themselves, register on their portal, and use cidaas to create digital, personal tickets for your fan groups. A ticket is nothing more than a temporary authentication, which you can easily and conveniently map with cidaas. Ticket handovers are also transparent for you with cidaas and can be carried out comfortably for a fan.

After receiving a personal ticket and putting an end to the long wait, the fan is looking forward to an exciting match, the atmosphere and being part of a great fan community. You can already reach him on the way to the game. Recognize with cidaas through Geofencing as soon as the fan is near the arena or a fan club. Inform him when he should start at the latest for his seat, where the fan can get sausage and drinks and where the nearest fan article shop is. As soon as the fan arrives at the entrance, he can then conveniently authenticate himself and enter using the digital access management system from cidaas. cidaas triggers your business software to welcome him personally. Access to certain areas such as the VIP zone can be secured with the advanced multi-factor authentication by cidaas. It does not matter if they are fans or the security staff of the event organizer – role-based access rights can be assigned to everyone involved, securely and with less effort. Inspire your fans with modern ticketing.

Fan verifying digital identity on-site at a stadium entrance with the cidaas Real-World Identification.
Fan seamlessly accessing multiple sports platforms with Single Sign-On while progressively enriching their digital profile.

With progressive user profile creation, your fans’ personal data can be collected step by step, forming holistic user profiles that simplify the onboarding process. This allows your club to maintain a clear overview of each fan’s phase in the Customer Journey, enabling more personalized interactions. Thanks to modern, passwordless authentication methods, fans can effortlessly log into your online shop without the hassle of forgotten passwords or repeated registrations. Additionally, the Single Sign-On (SSO) provides unified access across all devices, portals, and services after just one login—whether it’s for pre-ordering merchandise, rebooking seats, or upgrading tickets.

Get to know all your fan clubs through delegated user administration
Personalized marketing and addressing fans through identification on digital channels and in the stadium
Personalized marketing and addressing fans through identification on digital channels and in the stadium

The initial situation

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The customer journey
is improvable

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No uniform fan
data

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No uniform customer
identity

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User-friendliness needs
to be revised

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Few digital
touchpoints

cidaas advantages

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Uniform identity and single sign-on Einheitliche Identität across all touchpoints

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Seamless customer journey for a amazing fan experience

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Consent management for transparency & GDPR-conformfür die transparente & DSGVO-konforme erfassung von Zustimmungen

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Progressives Profiling für kontextbezogene Anreicherung von benutzerdaten

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Umfangreiche APIS und Webhooks für eine einfache Integration in die IT-Landschaft

Thanks to the implementation of cidaas CIAM, the club is now able to optimize user-friendliness and user comfort for fans, thereby increasing fan loyalty and retention in the long term. In addition, the fan journey has been optimized and standardized, from the sales process with upselling and cross-selling to stadium visits.

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With cidaas, we are on the way to an end-to-end fan experience – from the ticket store to the fan store to the stadium. In cidaas, we have found a strong and at the same time local partner from Germany!

Karsten Lippert

Head of ICT & Digitalization at Mainz 05

Presentation
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CCIAM for sports clubs, best practice presentation at cidaas connect 2024

From fans to customers with role-based profiles

How CIAM works for sports clubs: Karsten Lippert from Mainz 05 argues that traditional fan identities are increasingly being replaced by a customer-centric approach. By analyzing role-based profiles, clubs can better understand the needs and expectations of their fans and how best to meet them. Learn how clubs can benefit from a more nuanced view of their fan base to ensure long-term success!

Presentation
YouTube play Icon
ciam for sport clubs best practice mainz 05

Consistent fan experience with CIAM

By implementing a CIAM, fans can enjoy a consistent experience across all digital platforms and touchpoints. For example, they can log in to the company’s website, mobile app, and social media channels with the same login details and receive personalized content and offers. In this presentation, Karsten Lippert from Mainz 05 will show you the advantages of a CIAM for sports clubs.

Factsheet
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The right game tactics for digital fan engagement - fan recognition - cidaas factsheet

Personalized highlights at every touchpoint for a unique fan experience

Cheering, excitement, and thrilling moments: Before, during, or after the game. With cidaas and SonoBeacon, you can recognize your fans at all your touchpoints and make them part of the team. You can reliably recognize your fans online and in the real world, know where they are, and what topics interest them.

So, what are you waiting for?

Use the right playing tactics when it comes to supporting your fans. With cidaas you offer your fans a unique fan experience.

Infographic - the best tactic for digital fan care from ticket purchase to stadium attendance

Fan Experience:
The X-Factor that determines your brand strategy!