Takko Fashion relies on cidaas for a seamless and secure customer experience

Takko Fashion relies on cidaas for a seamless and secure customer experience

Takko Fashion GmbH, one of the leading smart discounters in the fashion sector with around 2,000 stores across 17 countries, is taking major steps to modernize its digital customer experience. By implementing cidaas CIAM (Customer Identity & Access Management) as the central identity platform for its popular TAKKO Friends loyalty program, the company is laying the foundation for a secure, user-friendly, and personalized experience – across all digital and physical channels.

Already, more than 6 million registered users actively engage with Takko via the app, Onlineshop, or directly in-store – and the number continues to grow.Takko Fashion was looking for a central solution to manage customer identities consistently across all touchpoints – including the TAKKO app, the online store, and its physical retail locations. The goal was to unify the customer journey, meet data privacy requirements, and strengthen digital customer loyalty.

With cidaas CIAM, Takko implemented a modern platform that reliably manages authentication and consent, and integrates seamlessly with CRM, loyalty, POS, and backend systems via APIs and webhooks. Key features like Single Sign-On and Identifier-First Login enable a smooth and secure user experience – across all channels and built to scale.

Takko Fashion now benefits from a centralized customer identity that spans all digital and physical channels. This allows for personalized engagement, such as targeted offers and digital vouchers provided directly in the app. Even during campaigns and seasonal peaks, the platform remains stable and high-performing – providing the technological foundation for scalable, cross-border customer loyalty.

Key Success Factors at a Glance:

  • Unified login across app, online shop, and in-store
  • Centralized customer data & consent management
  • Personalized communication & digital vouchers in the app
  • High performance & scalability – even during peak load times
Quote

We are proud to have Takko Fashion as a strong partner. With cidaas CIAM, we provide a solution that combines modern customer experiences with the highest security standards and powerful scalability. Together, we are building the foundation for lasting customer loyalty in a digital world.

Sadrick Widmann

CEO of cidaas

Takko Fashion shows how innovative technology paves the way for true digital transformation.

Ready to take your customer identity to the next level? Let’s write your digital success story – together!

About cidaas

cidaas Identity & Access Management provides an out-of-the-box solution for federated identities, single sign-on and multi-factor authentication. With cidaas, companies create unique user identification and maximum security across all channels. Based on the standards OAuth2.0, OpenID, SAML 2.0 and its “Everything is an API” architecture, cidaas can be seamlessly integrated into any software landscape and scales to any company size.

With cidaas, the Widas Group offers the leading European cloud identity and access management (CIAM & IAM) solution, the cidaas ID Validator, an innovative, fully automated solution for digital identity verification, and cnips, a modern integration platform as a service. The Widas Group has been offering “software made in Germany” since 1997 and is proud to have developed cidaas and cnips, comprehensive SaaS solutions that are developed and hosted in Germany.