The CIAM for food retail & drugstores
From loyalty apps and online stores to self-checkout and in-store services: Seamless customer experiences are the key to higher conversion rates and customer lifetime value.
Companies that already
trust cidaas
What customers say about
cidaas CIAM
Philipp Hanraths
Manager IT E-Commerce & IT Architecture,
Takko Holding GmbH
Sucess story: Kaufland
Kaufland is an international retail company with over 1.350 stores in eight countries. The online marketplace Kaufland.de is an ideal complement, offering over 30 million products from more than 7.000 retailers.
A modern Cloud Identity & Access Management is therefore an essential component of any digitalization strategy. The Kaufland Card plays a central role in offering customers decisive added value. As a customer loyalty program, the Kaufland Card now offers extra discounts, exclusive coupons, and loyalty points, as well as the ability to identify customers and consumer groups and address them in an even more personalized way.
Tailored information and personalized offers and services are important elements in digitalization for almost every industry, especially for the supermarket sector.
The Kaufland Card recognizes the customer in all stages of their shopping experience:
- in the pre-store phase, in which customers evaluate offers and gather information
- in the to-store phase, where the aim is to remove general barriers to access, for example, by providing directions to the nearest Kaufland store or by offering greater convenience with e-charging stations
- in the in-store phase, where self-service terminals and tailored signage make shopping faster, more enjoyable, and more efficient for customers
- or in the post-store phase, which strengthens satisfaction and increases customer loyalty through a suitable recipe or loyalty campaign
Powerful CIAM features for
food retail & drugstores
cidaas is a European cloud-based Customer Identity & Access Management (CIAM) solution built for high-volume retail environments such as supermarkets. It unifies customer identities across e-commerce, mobile apps, loyalty programs, and in-store systems, creating one consistent profile and secure access point across all channels. In grocery retail, speed and simplicity are critical.
Every registration, login, or loyalty interaction impacts customer satisfaction and basket size. cidaas transforms identity into measurable business value by streamlining access, enabling personalized engagement, and safeguarding accounts against fraud online and at the point of sale.
The digital
customer card
Discount retailers rely on frequent purchases and robust loyalty programs. With cidaas CIAM, they can introduce a digital loyalty card that integrates the app, online store, and in-store POS system.
This increases the repurchase rate and enables targeted upselling offers that boost the average order value.
Family & Friends, B2B – More details about groups
The food retail sector often serves families, households, and business customers. cidaas enables flexible group and household management and offers shared loyalty benefits, points systems, and discount models.
It increases customer loyalty and usage frequency per account, which is directly reflected in revenue per user.
Personalized customer journey at all touch points
From weekly special offers to personalized shopping lists: Food retailers and non-food retailers need real-time relevance. With a unified customer identity, retailers can deliver tailored offers via apps, email, self-checkout, and customer service.
This leads to more conversions and a higher average order value, as customers receive more relevant offers and are guided to purchase more quickly.
Real world identification connects the virtual with the real world
By linking digital identities with in-store interactions, customers can be recognized at the checkout, digital receipts can be generated, and personalized discounts can be applied immediately.cidaas reduces shopping cart abandonment and creates a consistent experience that sustainably improves customer retention and revenue per customer.
Feature powered by the
cidaas ID validator
Age verification with the ID validator
As an additional module to cidaas CIAM, the cidaas ID validator enables reliable age verification for restricted goods.
The frequency of re-verification can be configured individually, ensuring regulatory compliance while maintaining a smooth shopping journey.
With cidaas you can expect
these benefits
Enable frictionless login across app, webshop, and self-checkout. Passwordless authentication reduces barriers and measurably increases conversion rates.
Prevent shopping cart abandonment with seamless authentication for repeat purchases. Reducing friction at checkout significantly lowers abandonment and bounce rates.
Create a single customer identity across loyalty programs, mobile apps, and in-store services to deliver consistent, personalized grocery experiences. This increases customer lifetime value and revenue per user.
Streamline access to digital loyalty cards, coupons, and rewards. Increased usage boosts customer retention and raises the average order value through targeted incentives.
Protect your revenue with risk-based authentication and prevent voucher fraud and account takeovers. This way, you can secure revenue per user and avoid revenue losses..
Centralize identity management across millions of shoppers, stores, and digital touchpoints. A consistent data foundation enables better decision-making and sustainably increases conversion rates, customer retention, and revenue per customer.
Digital sovereignty is critical
to success
Stores handle millions of customer identities across loyalty programs, apps, and in-store services. With cidaas, all identity data remains within European data centers and under Euroopean jurisdiction.
As a digitally sovereign (C)IAM colution, cidaas ensures GDPR compliance, full controll over customer data, and secure omnichannel experiences – without dependency on non-European providers.
cidaas CIAM in action
Kaufland, an international retail group
The Kaufland Card is the uniform identity across all channels and creates the basis for future digital services.
This is also where cidaas comes into play:
Kaufland – the initial situation
→ Customer data is not utilized; opportunities for conversions and revenue remain untapped
→ No personalized communication, lower customer lifetime value
→ Delayed campaigns, lower retention
→ High abandonment rates & inconsistent customer journey
→ Lower conversion rate & weak customer loyalty
→ High bounce and abandonment rates during the process
The cidaas benefits
→ Higher conversion rates due to reduced friction
→ Higher sign-up rates and a better data foundation for personalization
→ Higher revenue per customer and increased customer lifetime value
→ Higher average order value and better customer retention
→ Greater trust and increased data sharing for targeted initiatives
→ Faster campaigns and better control over conversion and retention
→ Faster monetization of new services and campaigns
Today, the Kaufland Card is available in many countries, and innovative features such as passwordless authentication with OTPs, for example, set Kaufland apart from other competitors.
The cidaas platform provides the technical basis for the Kaufland account, a uniform identity across all channels, and is therefore also an important component of the Kaufland Card.
On the path to uniform customer identity and access management for the Schwarz Group, cidaas has proven itself to be a trustworthy and competent partner. The switch from open source to cidaas enabled us to connect end customer touchpoints even faster and more flexibly and to create a uniform customer experience. Further joint steps are planned, for which we are counting on the expertise of cidaas.
Schwarz IT KG
More about CIAM for
food retail
Success story Kaufland: Digital identities for easy & convenient shopping
With the Kaufland Card and the appropriate customer identity and access management solution – cidaas – Kaufland is creating a uniform identity across all channels and linking the digital and brick-and-mortar worlds.
Kaufland and cidaas win the EIC 2022 Award
Kaufland won the EIC 2022 Award in the Customer & Citizen Authentication category with cidaas and was honored with the award for the second time in a row.
Your expertise & our CIAM = Future-ready stores
Department stores understand purchasing behavior, seasonal demand, and customer loyalty like no other industry. cidaas complements this expertise with a powerful CIAM platform designed for high-frequency transactions and omnichannel retail environments.
From loyalty apps and self-checkout systems to e-commerce platforms and in-store identification, cidaas enables seamless registration, secure authentication, and consistent customer recognition across every touchpoint.
With its API-first architecture, cidaas integrates easily into existing POS systems, mobile apps, and backend infrastructures without disrupting operations.
Built to handle peak loads such as holiday campaigns or weekly promotions, it combines frictionless user experiences with adaptive security to protect customer accounts and strengthen long-term trust.
Transform grocery shoppers
into loyal brand advocates
From digital loyalty cards to real-time POS recognition: Turn CIAM into a competitive advantage.
FAQs
Everything you need to know about CIAM for the food retail industry and drugstores.