The digitally sovereign CIAM for the fashion industry
From first login to repeat purchase: The CIAM for the fashion industry connects digital customer cards, omnichannel journeys, and in-store identification on one secure identity platform.
Designed for high traffic peaks, global brands, and GDPR-compliant personalization without compromising performance or trust.
cidaas is a modern, european, cloud-based Customer Identity & Access Management (CIAM) platform that manages digital identities securely, scalably, and across all channels. It creates a single customer identity across webshop, app, loyalty programs and in-store services, enabling customers to move seamlessly between channels with one secure login.
In omnichannel retail, every login is a conversion moment. cidaas helps retailers turn identity into a direct business driver by increasing conversion, reducing friction and protecting revenue across all channels.
Companies that already trust cidaas
What our customers say about
cidaas CIAM for the fashion industry
Philipp Hanraths
Manager IT E-Commerce & IT Architecture,
Takko Holding GmbH
Sucess story:
TAKKO Fashion
Since its founding in 1982, the TAKKO Group has been operating internationally with around 2,000 stores across 17 countries. The fashion company now records approximately 4 million customer visits per month. One of the most important touchpoints with customers is the TAKKO app featuring the TAKKO Friends loyalty program, which now includes around 6 million users.
TAKKO Fashion implemented cidaas as the central CIAM platform for its TAKKO Friends loyalty program across app, onlineshop and physical stores in multiple European countries. cidaas was introduced as the single identity backbone, managing authentication, consent and customer groups while integrating seamlessly with loyalty, CRM, POS and backend systems via APIs and webhooks.
With cidaas, the following measurable results have been achieved:
- One login, all channels:
Centralized customer identity across app, online shop, and physical stores. - Personalized engagement:
Targeted communication based on a unified customer profile. Coupons delivered directly in the app. - Proven loyalty success:
Over 6 million users accounting for more than 50% of all transactions, plus cross-country usage. - Scalable & high-performing:
Stable user experience even during campaigns and peak loads. Peak performance of 350,000 logged-in users, 35,000 new registrations and 25+ million API calls on a single day.
Powerful CIAM features for the fashion industry
The digital
customer card
Fashion brands gain deeper insights into preferences, purchase behavior, and engagement. Thus, enabling personalized rewards, exclusive offers, and data-driven loyalty programs that scale globally.
Family & Friends, B2B – More details about groups
From employee benefit programs to B2B partnerships: cidaas CIAM for the fashion industry enables flexible group structures: Unlocking new use cases such as shared benefits, exclusive collections, or collaborative shopping experiences.
Personalized customer journey at all touchpoints
With a unified customer identity, brands can tailor interactions in real time across marketing, apps, loyalty programs, and support—creating relevant experiences that increase engagement and customer lifetime value.
Real world identification connects the virtual with the real world
By linking digital identities with real-world interactions, fashion brands can recognize customers at the point of sale, enable in-store check-ins, and deliver personalized offers: Creating a consistent experience from online inspiration to in-store purchase.
With cidaas you can expect these CIAM benefits:
Higher conversion rates through fast, frictionsless login, passwordless authentication and social login
Lower cart abandonments by removing login barriers at checkout
Increased customer lifetime value through unified profiles and consistent omnichannel experiences
Higher loyalty program adoption thanks to simple, cross-channel access
Reduced fraud and account takeover, protecting revenue and brand trust
Lower operational costs through centralized identity management and automated processes
Win your customers over with maximum security
Fashion omnichannel only works when your customers trust you. cidaas CIAM for the fashion industry keeps identities in Europe (German & EU data centers) and secures every login with modern mechanisms like zero trust and AI-supported fraud prevention, fully GDPR compliant. This enables loyalty, personalization, and POS identification on a reliable identity layer from first sign-in to repeat purchase.
Digital sovereignty in the fashion industry
Designed for the fashion industry, cidaas CIAM ensures digital sovereignty by keeping all identity and customer data within Europe. Our solution is hosted exclusively in Germany and Europe, meeting the highest European compliance and security requirements.
CIAM for fashion in use: TAKKO Friends App
The starting point for the TAKKO Friends app: The app was previously only available in 3 out of the 17 countries, TAKKO operates in. The reason: rolling out the app in other countries was complex only possible at a very slow pace.
This is where cidaas CIAM comes into play:
TAKKO Friends – the initial situation
Distributed data, various service providers & high potential for errors
No uniform customer identity
Customer data not accessible in real time
Low visibility of processes
Dependencies in the front-end
Dependencies in the back-end
The cidaas benefits
Uniform identity and single sign on across all touchpoints
More personalization
Modern features
Complete data access
Enhanced customer loyalty
Data sovereignty
The project enabled consistent omnichannel experiences, improved data quality and scalable growth, proving identity as a key enabler for integrated commerce. Now the app records a stable average of 190,000 active users and 10,000+ registrations.
Anyone working in e-commerce needs a CIAM solution to truly understand their customers. Choosing cidaas is also a decision for security and data location assurance – because there are essentially no comparable alternatives outside of overseas providers.
Philipp Hanraths
Manager IT E-Commerce & IT Architecture
More about CIAM for the fashion industry
Success story TAKKO Friends: Modern CIAM expands app benefits
Philipp Hanraths presents how cidaas CIAM supported the rollout of the TAKKO Friends app in various countries and led it to success.
TAKKO´s win note I CIAM for retail
cidaas is the most advanced cloud identity and access management solution. With cidaas, customers create a user’s identity across all channels.
Your expertise & our CIAM =
A match made in heaven
Today’s customers are more demanding than ever before. They emphasize a personalized, cross-channel user experience and expect simple registration and authentication processes while accommodating all preferences across all channels.
Unlike traditional CIAM solutions focused mainly on authentication, cidaas combines frictionless user experience, enterprise scalability and open integration. Its API first architecture connects existing solutions without replacement, reducing complexity and time-to-value.
Built for highvolume retail, cidaas reliably supports millions of users and peak events: Black Friday. Passwordless and social login improve conversion, while adaptive security protects against account misuse and fraud.
Go beyond the market standard of
login & access with cidaas CIAM:
Turn customer identity into a strategic driver for omnichannel experience!
Why is a CIAM essential for fashion brands today?
Fashion brands operate in highly dynamic omnichannel environments with frequent campaigns, seasonal peaks, and millions of customer interactions. A CIAM for the fashion industry ensures that customer identities are managed centrally, securely, and at scale across apps, online shops, loyalty programs, and physical stores. Without a modern CIAM, such as cidaas, fragmented identities, insecure logins, and limited personalization quickly become a risk for revenue and brand trust.
How does a CIAM support omnichannel experiences in the fashion industry?
A CIAM for the fashion industry enables a single, consistent customer identity across all touchpoints: From mobile apps and e-commerce platforms to in-store systems. With cidaas, fashion retailers can recognize customers in real time, enable single sign-on, and connect digital customer cards with real-world identification at the POS. This creates seamless omnichannel journeys that increase conversion rates and customer loyalty.
How does cidaas help fashion retailers personalize customer journeys?
cidaas allows fashion brands to build rich, unified customer profiles using progressive profiling and consent-based data collection. This enables personalized offers, targeted campaigns, and loyalty benefits, while fully respecting GDPR requirements. A CIAM becomes the foundation for personalization without compromising data protection or customer trust.
How does cidaas protect customer data in the fashion industry?
Fashion retailers process large volumes of sensitive customer data, especially in loyalty programs and mobile apps. cidaas protects this data through strong authentication, zero-trust principles, AI-supported fraud detection, and full auditability of access events. All identity processes are hosted in German and European data centers, ensuring compliance and digital sovereignty for fashion brands.
Can cidaas handle peak loads during sales, campaigns, and seasonal events?
Yes. A CIAM for the fashion industry must scale reliably during flash sales, seasonal promotions, or marketing campaigns. cidaas is built for high availability and elastic scaling, ensuring fast and stable authentication even during extreme traffic peaks without downtime or performance degradation.
How does cidaas CIAM support loyalty programs & digital customer cards?
cidaas connects loyalty programs, digital customer cards, and identity management into one secure platform. Customers use a single login across channels, while retailers gain a consistent view of customer interactions. This simplifies program management, improves adoption rates, and enables cross-channel loyalty experiences.
Is cidaas suitable for international fashion brands?
Absolutely. cidaas supports multi-country deployments, multiple brands, and localized customer experiences. The are all managed within one CIAM platform. This makes it ideal for international fashion retailers that need centralized governance with local flexibility.
