In the age of Industry 4.0 and digitalization in the context of the new Data Protection Act (DSGVO)
Article by Yael Widmann SQ-Magazine Edtion 47

Digital services separate the wheat from the chaff. The better the digital services a company offers to its customers, the more successful it will be. Satisfied customers will almost certainly come back. That’s why identifying customers and their specific behavior when using services is so important. This not only serves the company, but also the users. By evaluating and processing the collected information and improving the web shops, apps, collaboration portals or other customer interaction channels used, companies can offer them customer-friendly log-ins and even better and more personalized services.

Customers are much more accessible by means of digital tools and special programs than traditional methods. In the future, the management of customer contacts will prevail as authorization management under the name of “Customer Identity Management” (CIM).

Depending on the application, the CIM is part of a powerful customer relation management system (CRM) or implemented as a stand-alone solution in the IT landscape of a company. In any case, such a CIM facilitates or simplifies the internal processes by means of delegated authorizations, for example for orders – this makes the tasks of the customer organization more transparent and can be more effectively distributed. Another important factor is the early detection of fraud and suspected cases.


For small and medium-sized businesses, digitalization holds significant potential to succeed in the increasing competition. However, there are a number of challenges involved. In particular, the new EU General Data Protection Regulation (DSGVO) unsettles many companies. The new data protection legislation requires the implementation of various technical and organizational measures to protect the integrity and confidentiality of personal data. Against this background, many companies have to review their collected data records and, if necessary, adjust or even delete them – this does not come without its problems.


An Industry 4.0 strategy that meets digital requirements (including those of data protection) can access appropriate cloud-based software solutions as a Customer Identity Management (CIM) system. There are many providers of CIM systems. The system from cidaas is an example that provides in addition to the digital and automated support of customer management, an EU-DSGVO-compliant Consent Management System.
This and other systems have secure interfaces. In addition, they can be implemented in existing IT environments. For e.g.: employee, customer, supplier or partner portals.

“Modern software is smart, innovative and easy to use. We use a central user identity management system for our shops and portals – our customers benefit from the ease of use and optimal service, ” says Karl-Heinz Klein, Head of e-Business at CAMLOG, a medium-sized company in the healthcare industry.


Compliance with the new data protection regulation, which according to Art. 5 (1) (d) requires personal data to be factually correct and, if necessary, up-to-date, will be implemented quickly and in accordance with the law through a CIM system. With the User-Self-Services, companies can give control over the data back to the user and make sure the data is up-to-date.
With the EU GDPR coming into effect, companies are also increasingly obliged to provide information about the data collected. Here, too, a corresponding software solution helps and, thanks to the simple user management, customer profiles can simply be deleted and thus the right to delete (Art. 13 EUDSGVO) can be met.


Intelligent multi-factor authentication also ensures high security through user profiling and biometric factors. This is also required in Art. 32 of the EU GDPR.

About the author, Yael Widmann, Business Development at cidaas
She completed her bachelor’s degree in business informatics at the University of Karlsruhe and was honored for her excellent performance during the graduation with the Frauenförderpreis of the University and the Karlsruhe city Prize. She completed her Masters in International Business Development at the ESB Business School in Reutlingen


WidasConcepts at the Automatica 2018

Meet WidasConcepts at the Automatica 2018 in Munich. Learn more about modern and future – proof concepts in the areas of Big Data, Internet of Things, as well as Mobile and Web Solutions. The most recent product is our cloud-based customer identity management solution cidaas.

cidaas stands for „Customer Identity as a Service“ and provides an out-of-the-box solution for standardized access control and identity management. Based on OAuth2 2.0 and Open ID Connect standards, the cloud-based software offers scalability, security, transparency and flexibility, and was recently awarded the quality seal, “Software-Hosted-in-Germany”.

To learn more, please e-mail paul.pietruszka@widas.de or visit us directly at our booth no. 206, hall B4. We look forward to meet you!

Mr. Sadrick Widmann, CPO, cidaas will be a speaker at the IT2Industry Forum 2018. His lecture will focus on topics such as Device Authority, M2M Communication and Identity Management in the Manufacturing Process.

Title: IoT Device Authority – cidaas
Date: 20. June, Time: 12:40 hrs, Place: IT2Industry Forum Hall B4

If you do not yet have a ticket for the event and would like to get one, then write us, we would like to invite you to the Automatica 2018 in Munich.

Your contact person:
Paul Pietruszka / Sales & Marketing Manager cidaas
Telephone: +49 162 2599656
Email: paul.pietruszka@widas.de / sales@cidaas.de


Identity recognition in the digital financial business

Symposium of the financial industry 2018

Wimsheim, 13.02.2018. January 2018 – At the „Tegernseer Fachtage“ Symposium of the Financial Industry 2018 held from 25 – 26th January, experts from the finance and technology industry discussed success strategies in the digital financial business. And the experts agree on one thing: digitalization and work 4.0. will change existing business processes – both in finance and across all industries. This transformation requires intelligent, future-proof IT solutions that function in real time.

Thomas Widmann, Managing Director of Widas Concepts GmbH spoke during a panel discussion on “Algorithmic Business Models, Artificial Intelligence, Cloud Software & Identity”. Identity recognition is the basis for digitalization, as new technologies lead to the erosion of the “classic” customer or user identity that we were so far used to.

The banking world faces a major challenge, more than ever before. At the latest with the introduction of the PSD2 standard since January this year, banks are obliged to open up to third-party providers. Thereafter, third parties must be able to access bank accounts and make payment transactions on behalf of the customer. To be competitive, traditional banks need to face digital structural change and position themselves on the market with innovative digitalization strategies.

With the cloud software cidaas, the German IT company WidasConcepts offers solutions that make it easier to verify customer identities in the digitalized world. Additional security measures such as multi-factor authentication become mandatory: For example, when the customer initiates action, via a device previously unknown to the bank, from other locations or in unusual ways.