The future of identity management in the retail industry

Die Zukunft des Identitätsmanagement im Handel
07.08.2019/ 11:00 AM

Customer experience is the word of the hour for retailers. Today’s customers are more demanding than ever. They value a personalized, cross-channel user experience and expect quick and easy registration and login processes. Only those who know the customer do business, because the next online shop is only a click away.

What you can expect in the webinar:

In the webinar we will show you how you can offer your customers a consistent and personalized shopping experience, thanks to customer identity and access management.
Our focus lies specifically on the following topics:

  • Simple and convenient login and registration processes across channels i.e., omnichannel (incl. Passwordless, Seamless)
  • Secure customer data without disrupting the shopping experience with intelligent fraud detection and appropriate two-factor authentication (2FA)
  • Handle consent management according to GDPR

We answer the following questions:

  • How can a personalized customer experience be achieved while complying with data protection regulations?
  • How can the conversion rate be increased by using a CIAM?
  • How can real identities be connected with digital ones?

The speaker

Sadrick Widmann

Sadrick Widmann

Managing Director, Widas ID

Sadrick Widmann is Chief Product Officer of cidaas, the first customer identity and access management solution developed and hosted in Germany. He knows and understands the requirements of a digitized world and helps customers build identity-based business models.

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